2018 September Board Book

Planning is Underway for a California 2019 Pizza Contest

T HE R EAL C ALIFORNIA P IZZA C ONTEST P ROGRAM O VERVIEW

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Goals o

Increase demand for California cheese in the foodservice sector o Assure robust contest participation from foodservice operators, especially from the pizza restaurant segment o Reinforce awareness of California as the top pizza cheese supplier in the US, while also celebrating the creative diversity of specialty, craft and artisan cheeses made by California cheese makers o Expand understanding/appreciation of CMAB’s brand equity with foodservice operators

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Target foodservice audiences o Professional pizzaiolo’s o Professional chefs o

Culinary students from an accredited culinary school (secondary)

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Contest Structure o

Scale: This will be a national contest

Contest Categories ▪

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Three or more cheeses

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Hispanic

▪ Chefs’ interpretation of the “Real California” pizza ▪ Contestants can enter all three categories if they wish ▪ Entries for each category must be submitted separately – even with the same recipe going to two or all three categories

Other Foodservice News

Pinkberry is ready to launch their new Tiramisu flavor ice cream (ice milk) from Scott Brothers 9/28-11/5.

Rizo Lopez landed El Pollo Loco grated cotija cheese chain wide!