2018 September Board Book

Taiwan

• Placement of CMAB-Taiwan’s truck advertisements on 5 of Grand Dairy’s delivery trucks has been completed. These trucks will commute all over Taiwan on a daily basis to extend brand exposure for the RCM Seal among target traders and consumers. It will be kept on display for at least one year.

• Recruitment notice for a social media campaign titled as “Sharing the Joy of Real California Milk & Cheese” has been launched via PIXNET.net this month, while a briefing on introducing Real California Milk cheeses will be held on July 21st at HowLiving Company, a production team with their own cooking studio as well as a baking classroom, created by internet sensation, Katie Hu. Approximately 30 recruited bloggers will attend the briefing activity to taste two dishes made with Real California Milk & Cheese, designed and demonstrated by HowLiving’s Le Cordon Bleu chef. All 30 bloggers will then be expected to later submit a writing article via PIXNET.net sharing with the public about their own cooking/baking