2018 September Board Book

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2018 Number of items with the Seal – Summary

We have added an additional 80 items bearing the Real California Milk Seal through August 2018, bringing our total to 2,608 items . This includes foodservice items as well as retail items. Many of these items are nationally distributed, helping to increase utilization of our processing facilities using 100% California Milk. With several National Brand companies now using the Seal, consumers will be looking for it in the dairy case as our integrated advertising campaign generates some of the highest measurements for awareness and intent to purchase.

NUMBER OF ITEMS W/SEAL

Number of Items with RCM Seal

80 Items Added Since May

2608

121 Items Added Year to Date

2487

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September 2018 January 2018

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