2018 September Board Book

California Dairy Farmers Facebook Page Recap, Q2 April 1 – June 30, 2018

Members Growth

The California Dairy Farmers Facebook group grew by 6 percent between April 1 and June 30, increasing from 444 members to 471 over the period. The page experienced large growth rate of 7 members in late April. Below, you can see an update on membership requests.

Engagement

There were 59 posts during Q2, an increase of 79 percent over Q1. The Farmers Facebook pages also saw quarterly increases in comments to posts (39 percent) and reactions (60 percent). Posts related to the Dairy Princess program drove the high engagement levels throughout the quarter. Here are the 3 posts that drove the highest engagement throughout the period: