TWBG Social Media Digital Toolkit

Social Media Tips

FACEBOOK

TWITTER

• Include our company name in the About section of your profile • Become a fan of companies that you want to follow; like and share their content • Check out the page apps and sign up for e-newsletters, promotional information, etc. • Tag suppliers, distributors, etc. in any applicable posts to give them recognition

• Follow companies, wineries, wine industry publications and key influencers • Create or subscribe to lists to follow your favorite Twitter feeds • Use the search feature to explore topics, people, brands, etc. • Click on hashtags to see what people are talking about in reference to the highlighted topic

LINKEDIN

INSTAGRAM

• Import your contacts from Outlook and Gmail to your account • Connect with your business colleagues and coworkers; like and share their updates • Follow companies you are interested in to receive their updates in your news feed • Join groups hosted by professional organizations and industry publications

• Follow your suppliers, wine industry publications and key influencers • Share event and winery photos • Use relevant hashtags in the photo captions

KEY TAKEAWAYS

YOUTUBE

• Upload a professional and recognizable photo on your social profiles • Create profiles for business use if you want to keep them separate from your personal profiles • You can leverage these networks by monitoring/listening if you don’t want to actively participate in posting • Finding the best people to follow is to find someone you hold in high regard and check out who they’re following • Remember to follow and like all of our company pages!

• Bookmark The Winebow Group’s YouTube page to search for supplier and company videos • Promote by including YouTube links in social media posts, client emails, and sales decks

FOLLOW RECOMMENDATIONS

• Social Vignerons - Top 20 Wine Influencers • Wine Folly - The Coolest Wine People to Follow on Twitter • The Wine Wankers - The 100 Most Influential Wine Peeps on Social Media

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