TWBG Social Media Digital Toolkit

1.5 / Linking to an Article About Our Brands

• We encourage you to share a post that links to articles about our brands!

KEY TAKEAWAY Follow our company Facebook page, The Winebow Group, and share posts that reference our brands.

1.6 / Linking to an Article That is Unrelated to Our Brands

• It is acceptable to share a post that links to articles that are complementary to our brands, such as region- focused content, wine industry news, etc. • The only exception is if it links to an article by a retailer.

KEY TAKEAWAY Follow reputable wine publications on social media for great content ideas. Please reference page 14 for a list of sources!

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