FINAL ADOPTED BUDGET 2020-2021

COMMUNICATIONS DEPARTMENT Actual 2018-19

Budget 2019-20

Adopted 2020-21

Projected 2021-22

Revenues by Type Intergovernmental Revenue Other Revenues

48,000 200 48,200

53,920 6,343 60,263

48,000 200 48,200

48,000 200 48,200

Subtotal

2,129,295 2,177,495

General Fund Contribution

2,105,392 2,165,655

2,186,610 2,234,810

2,247,204 2,295,404

Total

Departmental Objectives  Provide strategic communications to promote City programs and services.  Promote news to constituents through electronic and print mediums.  Respond to concerns and requests for information from public and media.  Ensure all communications and marketing efforts follow brand standards.

Performance Measures

Adopted 2020-21

Actual

Budget 2019-20

Projected 2021-22

2018-19

Communications  Increase of social media subscribers Facebook  Media Relations: News Stories  Magazine and Newspaper Ads Produced  Electronic and Print Newsletter Produced  City Website: News Releases Posted Greensboro Television Network  Original programming (on-air) Twitter

25% 2%

40% (12,604) 2.3% (47,442)

30% 2%

20% 2%

40 36 42

30 40 42

40 36 42

40 36 42

200

250

200

200

210

182

200

220

47 47

35 31

45 45

50 50

 Alexa

 Podcasts

Contact Center  Average Daily Calls  Customer Interactions

1,100

1,172

1,200

1,100

260,500

200,152

230,500

290,500

15%

21%

18%

10%

 Abandonment

190 seconds

252 seconds

200 seconds

150 seconds

 Average Speed of Answer

Adopted 2020-21 Budget

59