Compagnie des Alpes - 2017 Registration Document

1 INTRODUCTION TO COMPAGNIE DES ALPES AND ITS ACTIVITIES Activities, market and competition

1.1.2

LEISURE DESTINATIONS (42% OF 2016/2017 GROUP CONSOLIDATED REVENUE)

Compagnie des Alpes Group companies develop and operate Leisure parks in three main areas: z theme parks; z edutainment sites; z animal parks. Compagnie des Alpes offers attractions based on strong brands (Astérix, Grévin Paris, Futuroscope, Walibi, etc.) and provides its customers with leisure experiences, unique thrills, and cultural and educational excursions in a completely safe environment. As of 30 September 2017, the Compagnie des Alpes Group operates 9 (1) sites (2) , representing nearly 8.3 million visits per year, with 5 parks in France, 3 in Belgium and 1 in the Netherlands.

In addition to operating ski areas, which essentially takes place in the heart of winter, the leisure sites business is concentrated in the spring, summer, and to a lesser extent, the fall. Leisure park revenues are generated through entry-ticket sales (about 60% of revenue) and customer spending on park grounds, mainly restaurants and shops. Costs relate to personnel, facilities, purchases, marketing, and current operating expenses. 1.1.2.1 Markets and competition in Europe and France The European Leisure parks market is estimated at over 160 million visitors (3) . With nearly 8.3 million visitors and revenue of €321 million for 2016/2017, Compagnie des Alpes is the fourth largest industry player in Europe.

Visitor numbers (millions of visitors)

Annual revenue (€ million) £1,428 million

Group

Number of parks

Merlin Entertainments group (2016)

117

63.8 19.8 13.4 8.3*

Parques Reunidos (2017)

61

584

Euro Disney – Theme parks (2016)

2

1,278 321*

Compagnie des Alpes

9*

* Excluding the 4 internationally based Grévin sites.

The European leisure market is very diverse, with many family-owned or independent parks, and over one million visitors per season.

2016 visitor numbers (in millions)

2015 visitor numbers (in millions)

Park

Country

Europa Park De Efteling Tivoli Gardens Port Aventura

5.6 4.7 4.6 3.6 3.1 2.8

5.5 4.6 4.7 3.6 3.1 2.8

Germany

Netherlands

Denmark

Spain

Liseberg

Sweden

Gardaland

Italy

Source: TEA/AECOM 2016 Global Attractions Attendance Report.

1.1.2.2 Leisure parks Parc Astérix

In France, leisure, amusement and cultural facilities have been growing constantly over the past 30 years. With over 52 million visits in 2015 and revenue totalling €2,200 million, this sector is actively contributing to France’s cultural and tourist offering (4) . The segments in which Compagnie des Alpes is present (theme parks, animal parks, water parks, and amusement parks) account for some 355 establishments in France, with just under 65 million visits. There is a relatively high level of concentration, as the five leading operators (Disneyland Paris, Astérix, Futuroscope, Puy du Fou, and Marineland) account for more than one-third of the visitor numbers. With nearly 8.3 million visitors and revenue totalling €321 million in 2016/2017, Compagnie des Alpes holds a market share of more than 16% in terms of volume, and nearly 15% in terms of value.

Located 30 kilometres to the north of Paris, Parc Astérix is one of the three largest parks in France, offering a savvy blend of humour, friendliness, shared experience and authenticity. The park has its own original and well-established identity, which visitors can experience in the six worlds that make up the park: Egypt, Welcome to Gaul, The Roman Empire, Ancient Greece, The Vikings, and Travel Through Time. Everything is carefully staged to depict the Gallic spirit portrayed by Albert Uderzo and René Goscinny, the creators of Astérix. It expands its offering each year with a whole host of live shows, astonishing events, rides and attractions for one and all. The park offers visitors 3 shows and 37 attractions (7 for thrill seekers, 17 for families, and 13 for children).

(1) In the 3 rd quarter 2016/2017, Compagnie des Alpes sold the Fort Fun site in Germany. (2) Excluding the 4 internationally based Grévin sites. (3) Source: IAAPA Global Theme and Amusement Park Outlook – 2015/2019. (4) Source: SNELAC – Rapport d’activité 2016.

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Compagnie des Alpes I 2017 Registration Document