Compagnie des Alpes - 2017 Registration Document

1 INTRODUCTION TO COMPAGNIE DES ALPES AND ITS ACTIVITIES Activities, market and competition

Aqualibi Aqualibi is an aquapark next to Walibi Belgium, which opened in 1987. Spanning 6,000 sq.m., the park has eight slides, including the “Rapido” a 140 metre-long slide, and the “Xtreme” that has a 50 km/h descent. A 300 sq.m. space was recently created especially for children. Bellewaerde This family park in Ypres is a landmark in Belgium, where 40% of visitors come from the north of France. Established in 1954, Bellewaerde is a unique combination of an amusement park and an animal park, in a lush natural setting.

This season, with Dawson Duel, Bellewaerde opened the first Dueling Alpine Coaster in Europe. Rising to a height of 25 metres with a breathtaking view of the park, the new attraction allows riders to race against each other down two parallel open-air tracks spanning 450 metres. Bellewaerde is also officially recognised as a zoological organisation by the Belgian Federal Public Service for Health.

In 2016/2017, the three Belgian parks generated revenue of €55.5 million with 2.2 million visitors.

1.1.3

GROUP DEVELOPMENT (NEARLY 2% OF THE GROUP’S CONSOLIDATED REVENUE IN 2016/2017)

Chaplin’s World by Grévin Located between lake and mountain, Chaplin’s World is an entertaining museum designed by Grévin to immerse visitors in the personal and Hollywood life of Charlie Chaplin, enabling them to discover both the man and the artist. Located in Corsier-sur-Vevey (Switzerland), in the Manoir de Ban – where Charlie Chaplin lived with his family for the last 25 years of his life – the 3,000 sq.m. museum was inaugurated in April 2016. In 2016/2017, Grévin Montreal, Grévin Prague, Grévin Seoul and Chaplin’s World by Grévin generated revenue of over €11 million and attracted over 760,000 visitors. 1.1.3.2 Advisory business – CDA Management Based on its first-hand experience as a leading ski resort and leisure park operator, Compagnie des Alpes has developed a consulting business through its subsidiary CDA Management. This subsidiary mainly offers its expertise to international clients and covers the following areas: z development of site concept and market positioning; z master planning; The consulting business continued to grow in FY 2016/2017, thanks to the signing of new technical support contracts, notably in China, with the continuation of the Thaiwoo resort operational support contract for the third consecutive year, assistance with the design and construction of the Yanqing resort due to host the major events of the 2022 Winter Olympics, as well as master-planning contracts in Altai and in the Urumqi region. The consulting business also achieved notable successes this year in other regions, including Turkey, Kazakhstan, Georgia, Moscow, and the Jardin d’Acclimatation in Paris. z construction support; z preparing for launch; z operational support.

This segment comprises the Group’s development activities, which come under two main categories: 1.1.3.1 International development of Musée Grévin As part of its international expansion strategy, Compagnie des Alpes opened its first international Grévin museum in early 2013 in Montreal, followed by a second museum in Prague in May 2014, and a third in Seoul in July 2015. The fourth site – Chaplin’s World by Grévin – opened in April 2016 in Vevey, Switzerland. Grévin Montreal Topping the local cultural offering with its recreation of Grévin, the Montreal project keeps the fundamentals while adding a definite Quebecoise angle. While the trademark and spirit remain French, the approach is different with regard to the multisensory experience, the stage design and the personalities chosen. Grévin Prague Located in a major tourist and shopping hub in the historic heart of the old town, Grévin Prague enjoys an ideal position at the crossroads of the different tourist routes. The resolutely modern and sleek structure is staged as several different worlds and displays the waxwork doubles of more than 80 historical and contemporary celebrities. Grévin Seoul Located in the heart of the South Korean capital’s tourist quarter, in a building occupying 4,400 sq.m., this new museum offers a journey into the heart of Korea, a brand-new edutainment experience that blends imaginary encounters with famous people in fun and interactive settings. It has 80 international and Korean celebrities from the world of the arts, politics, history, sport and the media, offering a unique experience for all.

In 2016/2017, revenue from this activity amounted to €2.5 million.

17

Compagnie des Alpes I 2017 Registration Document

Made with FlippingBook - professional solution for displaying marketing and sales documents online