Compagnie des Alpes - 2017 Registration Document

Development model

A DIVERSIFIED LEISURE LEADER

A profitable economic model based on two complementary business lines

2013: Pivotal year

Creation by acquisition and diversification

Financial crisis Strategic reorientation

in € millions Sales

42.1 % Sales in 2016/17

Parks sold

The Group has mainly grown through acquisitions, initially in ski areas and subsequently in leisure parks. In 2010, Compagnie des Alpes initiated a portfolio rationalisation policy. The strategy deployed since 2013 aims to boost volume growth in Ski areas, and develop the Leisure Destinations capable of capitalising on customers' Very High Satisfaction and accelerating international growth.

700

Resorts sold

600

Acquisition of Futuroscope

500

Acquisition of Walibi/Bellewaerde portfolio

56.0 % Sales in 2016/17

400

Acquisition of Grévin & Cie

300

Acquisition of Les 2 Alpes

200

100

Acquisition of Val d'Isère

0

11/12

10/11

14/15

15/16

12/13

13/14

16/17

01/02

09/10

00/01

07/08

06/07

04/05

02/03

05/06

03/04

98/99

08/09

99/00

SHARED EXPERTISE IN SKI AREAS AND LEISURE DESTINATIONS

Attracting and handling flows of millions of skiers and visitors To increase visitor numbers and capitalise on customer flows, Compagnie des Alpes invests and innovates in order to offer high-quality services and enhance the customer experience, while boosting the entire value chain.

INVESTING Attractiveness and capacity

WELCOMING Very High Satisfaction

OPERATING Operational excellence

MONETIZING Capitalising on flows

DISTRIBUTING BtoB and BtoC

Increasing per- visitor spending through a broader product/service mix and complementary offers

While ensuring the quality of the services and the mandatory safety of the sites, operational excellence is also a cost optimisation lever

A Very High Satisfaction strategy - aimed at customers as well as employees - in order to promote the sites and encourage repeat visits

A policy of omnichannel distribution to professionals and millions of end-customers

New attractions and infrastructure to increase visitor numbers and maintain a high satisfaction level

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Compagnie des Alpes I 2017 Registration Document