Caribbean Export OUTLOOK 2016 - 2017

OUR COMPETITIVE ADVANTAGE

Co-packaging has proven to be a successful areaofpartnershipforSouthsideDistributors.

Caribbean Export has been integral as a partner in Southside’s growth over the years, as we have received technical assistance to develop a brand new website. We also received grant funding to carry out rebranding which could not have been possible without the assistance of the Agency.

2. Always conduct a category assessment on prospective customers for your brands. In the case that you provide co-packaging as Southside does, then create a template to capture basic information such as competitive product assortment/variants, sizing, pricing, and shelf space allocated to the category and merchandising practices. Arrange a fact-finding visit or contact local distributors, market contacts, and your country’s foreign trade office for insights into common launch strategies, costs to enter and margins. These store checks can help you estimate the “size of the prize” or you can purchase official category data from several programmes. Do your homework! Always establish ameaningful Unique Selling Proposition (USP). Most markets will not support another “me too” brand. Meaningful new product innovations race across the globe in record time. The key is to review the competitive intelligence gathered during your market assessment (as stated in point 1) and sync with your own core competencies.What newcanyoubringtothecategory?Innovation, nutritionalclaims,sizing,pricing,incremental category profits, unique advertising, or “Heavy Spend Plan” all serve as meaningful USP alternatives. In the case of Southside, one example is our new jerk sauces that are flavouredwithauthenticJamaicanfruits(eight including tamarind, guava and pineapple). Createawell-definedplanandsticktoit!This includes all of the fundamentals: product assortment, pricing, communication, marketing support (in the case where your brand is being used you can send some flyers and recipes along with a shipment), trade channel targets, timeline for key activities, and measures. Soutien financier reçu With the assistance of Caribbean Export, Southside Distributors Ltd has benefited from workshops inmanagement training andmarketing to name a few. The company has been partnering withCaribbean Export for years and participated in Breakpoint 2010 as a finalist in London, where our CEO Denese Palmer presented a pitch to potential investors and buyers. 3. 4.

Name of Award Presented to your Company Female Exporter of the Year Award 2014

Facteurs clés de réussite 1.

The team’s ability to be committed and consistent in their duties.

Through continuous training of staff and also partnerships, we are able to retain our customers, be consistent in quality service and products, and the team shares in the vision and continues to be committed.

2.

3.

Strong relationships with our suppliers.

4.

Increased sales in the Canadian market.

5.

Increased production capacity.

6. Being able to get assistance from Jamaica Export Association, Caribbean Export and Jamaica Promotions Corporation. General Recommendation on Support Needed by Exporters Exporters in general need consistent access to platforms to showcase their products across international markets, and even gain the opportunity to sell at these trade shows. Exportersdonotonlyneedgrantstobringour establishments up to international standards, but we must also be held accountable after receiving grant funding to get those standards realised. 7. We need constant market research on changes in the market, trends and new opportunities in potential markets. Recommendations on steps to take to get a larger market share and be able to grow consistently. 10. The ability to import innovative machines thatwillfacilitateenhancedmassproduction and decrease loss at a competitive price (criteria can be developed for same). 9. 8.

in the market. Additionally, some brokers even offer merchandising (planning promotions and keeping product on the shelf), computerised ordering and data collection services. Les plus grandes leçons apprises dans le domaine de l’exportation 1. Focus on sales, value and customer retention throughthedevelopmentofastrongcompany brand, as well as the formation of strategic partnerships. While branding is extremely important,partneringwithlargeinternational distributors will assist in increasing sales volume while giving you the much needed time to work on your ownmarket awareness.

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