Caribbean Export OUTLOOK 2016 - 2017

Clearing the Hurdles

Company Name Nand Persaud & Co. Ltd.

Export markets AntiguaandBarbuda,Barbados,Dominica,French Guiana, Germany, Grenada, Jamaica, Martinique, St.VincentandtheGrenadines,St.KittsandNevis, Suriname, Turks and Caicos Islands, Trinidad and Tobago,UK,SaintLucia,Haiti,Panama,CostaRica, and the US. Major exporting achievements We had a humble start with 1 Mt per hour of capacity and were only catering to the domestic market. However, today we are exporting to 19 different countries across the world.We have FDA certifications and we are working towards ISO certification.We have alsowonmany local awards, including the Presidential Award for exports. Market entry strategies Every company has its own approach and strategy for entering a new market and it is in the best interest of the company to conceal it. Greatest Exporting Lessons Learnt We have learned to deal with the trade barriers and bureaucratic red tape in every country which we encountered. Overcoming these barriers has cost the company millions, especially in dealing with the FDA in the US.

Name of Award Presented To Your Company Green Exporter of the Year 2015

Website www.karibeerice.com

Key Success Factors Nand Persaud & Co. Ltd. implemented green technology several years ago when the concept was relatively new and we have been constantly updating it. We began using it to be environmentally responsible, with a view to reducing pollution. The green technology applied has helped us tremendously to lessen our negative impact on the environment, as well as tomake use of our waste byproduct. Support Needed By Exporters All exporters need to be formally trained to understand the various export procedures and requirements,soregularconferenceswouldassistall therelevantstakeholders.Weneedaresponsiblebody thatcanengagegovernmentswithaviewtomitigating bureaucratic red tape, even when the countries involved have bilateral agreements. These barriers deter exporters in new ventures and may result in lossesforcompaniesandinhibittheirexportationof goods. They may even cause companies to fail, even whentheirproductsarenotinquestion.Inaddition, micro export ventures should be organised to help small producers and farmers.

Chief Executive Officer Mr Ragindra Persaud

Years in existence 25 years

Location Berbice, Guyana

Product Summary Nand Persaud & Co. Ltd. is the largest rice mill in Guyana, employing approximately 600 people. It is capable of producing over 174,000 metric tons (Mt) of rice per year. Our well established brands are Karibee, Eve, Crown and Nasia and we also offer customised packaging for clients’ brands. We have also established a milling complex in Poinciana, Florida and the company has obtained FDA certification for US exports. Additionally, we have diversified into other areas, including vehicle, machine and equipment sales, andInformationandCommunicationsTechnology.

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www.carib-export.com