Emex 2016 marketing

Sponsored by

2016 Marketing Activation

Machinery Seller

An extensive 6 month targeted campaign including advertising and editorial content across NZ’s leading industry publications

NZ Manufacturer

DEMM Magazine

NZ Engineering News

NZ Herald - The Business

2 x Full page advertising and editorial - weekly readership c760,000

Print

Regional Print Media - BOP Times, Hawkes Bay Today, Rotorua Daily Post, The Northern Advocate, Wairarapa Times Age, Wanganui Chronicle

Total readership c250,000

EMEX Official Show Guide

4,500 printed and distributed on-site

Direct Mail

Mail

15,700 direct mail invitations posted to industry influencers and decision makers

engineeringnews.co.nz

machineryseller.co.nz

Show awareness content targeting industry professionals

nzmanufacturer.co.nz

DEMM eNewsletter

demm.co.nz

Targeting industry professionals across www.nzherald.co.nz

NZ Herald contextual targeting

Linkedin Advertising

Targeting specific industry specialists to visit

WEB

Google search marketing

Paid search marketing targeting the industry

Digital remarketing

Promoting EMEX to previous visitors and relevant industry professionals

Facebook advertising + exhibitor promotion

Sharing content with 1,260 followers daily

Official Show Guide online

Complete Official Show Guide available 3 weeks prior to EMEX

Visitor email communications

Targeted campaign to 20,000+ industry professionals

InGo advocate marketing

Marketing software generating social media awareness of registrants

The chance to win a Ford Vehicle to the value of $63,040 + ORC

Win a FORD vehicle

VISITOR AND EXHIBITOR INCENTIVE

Ford test Drive

Onsite test drive available across selected 2016 range of vehicles

Ford Special Offer

Discounted pricing on selected Ford’s

Win an UP BOX 3D printer

Visitor pre-registration prize of an UP BOX 3D printer

Exclusive accommodation rates

Discounted accommodation at partner hotels Free of charge 3 day program presented by industry leaders

Industry Education

Complimentary on site printing

Warehouse Stationery

XPO leads App

XPO Leads scan and capture customer contact details, orders and notes - build your very own database

Free internet

Available to all Exhibitors and Visitors

Exhibitor function

Networking Event on Day 1 of EMEX with complimentary food and beverage

Key buyer program

Exclusive invite for key buyers to attend VIP function

Event partners

Personal invites from National Associations and event Partners to their member lists

EVENT PARTNERS

ORGANISEDBY

Showcase.Educate.Sell.

ASBShowgrounds,Greenlane,Auckland www.emex.co.nz

75%of visitorswere ‘responsible for’or ‘influenced’buying decisions*

80%of visitorswere ‘likely’or ‘very likely’ to contactanexhibitorafter the show*

BE OUR GUEST

EMEX2014 4,456 totalvisitors

INSPIRING MANUFACTURING AND INNOVATION EXCELLENCE

31May -2June2016

ORGANISEDBY

ASBShowgrounds,Greenlane,Auckland

INSPIRING MANUFACTURING AND INNOVATION EXCELLENCE

Showcase.Educate.Sell.

31May -2June2016

NewZealand’s largest technology trade show for themanufacturing,engineering, machineryandelectronics industries.See160+ leading local suppliersandglobal brands showcasing the latest technology.

Comeand seeusatEMEX to discusshowwe canhelp youand yourbusiness

REGISTER TO ATTEND FOR FREE

NewZealand’s largestnational trade show for themanufacturing, engineering,machineryandelectronics industries

XPO Leads App Scanning and capturing of customer contact details, orders and notes - building your very own database of industry contacts to connect with post-event all through your smartphone or ipad

REGISTERTOATTENDFORFREE USINGPROMOCODE:HERALD

NewZealand’s largestnational trade show for themanufacturing,engineering,machineryand electronics industries.See150+ leading local suppliersandglobalbrands showcasing the latest technology.

INSPIRING MANUFACTURING AND INNOVATION EXCELLENCE www.emex.co.nz ASBShowgrounds,Greenlane,Auckland Tues31May9am–6pm,Wed1June9am–6pm, Thurs2June9am–4pm

ATWWW.EMEX.CO.NZ USINGPROMOCODE: EMEXGUEST

INSPIRING MANUFACTURING AND INNOVATION EXCELLENCE

www.emex.co.nz

Registration includes freeaccess to3 fulldays of industry lead seminars including a fulldayon BringingManufacturingHome visitwww.emex.co.nz formore information TRADEONLY

Registration includes freeaccess to3 fulldays of industry lead seminars including a fulldayon BringingManufacturing Home

Showcase your latestproductsand services to industry decisionmakers Educate new customerson the latest technologiesand leadingedge innovations Sell directly toa targetedandqualifiedaudience,generate leadsandbuildbusiness relationships WHY EXHIBIT?

RegisterandattendEMEX, for your chance towinaFordup to the valueof $63,000+ORC *

SUPPORTEDBY

YOU ARE INVITED TO ATTEND

*Visitwebsite forT&C’s

WIN the Ford that works for you at the EMEX 2016 – Engineering, Machinery & Electronics Exhibition

INTERESTED IN EXHIBIT ING?

OVER80%SOLD BOOKYOURSITENOW

SPONSOREDBY NZ’s Largest techNoLogy expo “BriNgiNg MaNufacturiNg hoMe”

See show info for details

VISIT WWW.EMEX.CO.NZ AND REGISTER TO ATTEND FOR FREE USING PROMO CODE: EMEXGUEST

+64 (0)9768350

NZ’s largest technology expo for the manufacturing sector opens its doors nextweek tomore than 4,500 engineers, manufacturers and genuine innovators pre registered to attend the free biennial show. EMEX (Engineering, Machinery and Electronics exhibition), along with the manufacturing sector has enjoyed substantialgrowthover thepast fewyears, with an independently commissioned report evidencingmore than $447million in tradevisitorpurchasingpower,andover 3,100 visitor nights for Auckland across thepriorEMEX show.

Tues31May9am–6pm,Wed1June9am–6pm,Thurs2June9am–4pm

Simply visit the Ford on display, scan your ticket and you could be the owner of the brandnewFord thatsuitsyoubest* ford.co.nz

SPONSOREDBY

ORGANISEDBY

REGISTERANDATTENDEMEX,FORYOUR CHANCETOWINAFORD*

*Visitwebsite forT&C’s

of presentations summarising their R&D work and showcasing a number of recent commercial success stories collaborating with NZ companies. For details on the seminar schedule visit www.emex.co.nz Thehalls at theASB Showgrounds are packed withmachines, products and services to helpNZ manufacturing take off.

Showcase.Educate.Sell.

ORGANISEDBY

Showcase.Educate.Sell.

ORGANISEDBY

EMEX2014 4,456 totalvisitors

Showcase.Educate.Sell.

“The economic footprint generated from sector sales and business tourism at this event continues to grow” says Brent Spillane, Managing Director of XPO Exhibitions andorganisers ofEMEX. Celebrating localNZ manufacturers has been at the core of theEMEX brand and this year is no exception. The theme ‘BringingManufacturingHome’ recognises innovation excellence, inspiring many New Zealand manufacturing, engineering and technology companies to design and produce products and services that might otherwise have been sourced overseas.

31May -2June2016

31 May - 2 June 2016 ASBShowgrounds,Greenlane,Auckland

and competitively, priced locally made product.”

INSPIRINGMANUFACTURINGAND INNOVATIONEXCELLENCE NewZealand’s largestnational trade show for themanufacturing, engineering,machineryandelectronics industries

EMEX is overflowing with Exhibitors showcasing the very latest innovations and technologies, 3 days of industry lead seminars, special features, and major visitor prizes including the chance towin abrandnewFord foryourbusiness.Not to mention exclusiveVIPnetworking events. EMEX 2016 is guaranteed to inform,

shortage of inspiration. The buzz word this year continues to be “Additive Manufacturing”, a term used to describe technologies that build 3D objects by adding layer-upon-layer of material, whether the material is plastic, metal, concreteoroneday...human tissue. “High tech additive manufacturing utilising 3D printing is becoming so much more accessible for small business and EMEX is a great way to see applications of the technology; sharing ideas for the future of manufacturing.” saysSpillane.

One such company featured at EMEX is Lower Hutt based company Fraser Fire & Rescue Ltd. Their Fire Engine manufacturing business is going from strength to strength, doubling the size of the business on the back of moving intomoremarkets. Fraser Fire& Rescue alreadymanufactures around 90 per cent of the New Zealand Fire Service fleet as well as trucks for Australia, Fiji, Cook Islands,NewGuinea andAsia.The future looks exciting as they expand production through investment inequipmentupgrades and new technology tomake the business more smart and efficient - not tomention the need to hire an additional 20 staff to meetdemand.

INSPIRING MANUFACTURING AND INNOVATION EXCELLENCE NewZealand’s largestnational trade show for themanufacturing, engineering,machineryandelectronics industries.See150+ leading local suppliersandglobalbrands showcasing the latest technology.

75%of visitorswere ‘responsible for’or ‘influenced’buying decisions*

WHY EXHIBIT?

Showcase your latestproductsand services to industrydecisionmakers Educate new customerson the latest technologiesand leadingedge innovations Sell directly toa targetedandqualifiedaudience, generate leadsandbuildbusiness relationships

31May -2June2016 ASBShowgrounds,Greenlane,Auckland

educate and inspire all thosewho visit. With support from event partners, Ford NZ, Warehouse Stationery and leading industry organisations and educational institutions such as NZMEA, Metals NZ, MESNZ, Callaghan Innovation and AucklandUniversity,EMEX2016willbe the industry’shighlight of the year.

INSPIRING MANUFACTURING AND INNOVATION EXCELLENCE NewZealand’s largest technology trade show for the manufacturing,engineering,machineryandelectronics industries.See160+ leading local suppliersandglobal brands showcasing the latest technology. REGISTERTOATTENDFORFREE USINGPROMOCODE:HERALD www.emex.co.nz

REGISTER TO ATTEND FOR FREE USING PROMO CODE: DEMM

OVER85%SOLD BOOKYOURSITENOW

“There are many great news stories emerging in NZ manufacturing where we’re growing exports and catering for our domestic market with better quality,

It’s this sharing of ideas that will be discussed across three full days of free seminarswhich includes leading speakers from NZ Product Accelerator (www. nzproductaccelerator.co.nz) a government funded partnership between nine research organisations and Callaghan Innovation. NZProductAccelerator are hosting amix

Registration includes freeaccess to3 fulldays of industry lead seminars including a fulldayon Bringing Manufacturing Home

INTERESTED IN EXHIBIT ING?

Withmore than 160 exhibiting companies on site at this year’s EMEX there is no

CONTACTOURTEAMNOW sales @ emex.co.nz +64 (0)99768350

TheDrivingForcebehindEMEX2016

*Termsandconditionsapply.Rangershownwithaccessorysportbar.

EMEX 2016 runs fromTuesday 31st May toThursday2ndJune at theASB Showgrounds inAuckland. Register toAttend forFree www.emex.co.nz

REGISTERANDATTENDEMEX,FORYOURCHANCETO WINAFORDUPTOTHEVALUEOF$63,000+ORC *

80%of visitors were ‘likely’or ‘very likely’ to contactanexhibitor after the show*

HOWTOENTER Tobe eligible toenter the competition, an individualmust: • Formally registerandbe validatedonsite asa genuine trade visitor atoneormoreXPOTradeShow (includingAutumnGift,EMEX,WinterGift, BuildnzdesignexCanterbury,SpringGift,MHLExpo orFoodtechPacktech) prior to the closedate. • Visit theFordMotorCompanyofNewZealand Limitedexhibition stand at theEvent, and have your issuedEvent visitorbadge scanned. Each visitor to theEvent is entitled to1entryonly perevent attended in 2016. Attendance and scanningatmultiple eventsentitles theentrant tomultiple entries to thedraw (1perevent). CONDITIONSOFENTRY Informationon how to enter andprizes formpartof theseConditionsofEntry: By entering the competition youagree that youhave read,understoodandaccepted theseConditionsofEntry. ThePromoters reserve the right to change the termsand conditionsof thePromotionwithout priornotice and at its discretionor extend, postpone or discontinue thePromotion atany time. EntryisonlyopentoNewZealandresidentsaged16yearsoroverwhoownavalidNewZealanddriver’slicence.Employeesandcontractorsandthe immediate families ofemployees and contractors of thepromotersand otheragenciesassociatedwith this promotionare ineligible. The promoters reserve the right to verify the validityof entriesand todisqualifyanyentrantwho tamperswith theentryprocess orwho submitsan entry that is not inaccordancewith theseConditions ofEntry. Promotion commences06/03/16 at 09:00am.Entries close04:00pm on13/10/16 and no entrieswill beaccepted after this time.Drawwill takeplaceon 14/10/16atLevel1,99-107KhyberPassRoad,Grafton,Auckland,NewZealandat8:00am.Thewinnerwillbenotifiedbymail,emailortelephone(attheoption ofthepromoter)andthenameofthewinnermaybepublishedonanyXPOExhibitionsTradeShowwebsiteonorafter15/10/16.Judges’decisionisfinaland no correspondencewill beentered into. Thefirstvalidentrydrawnwillwina2016modelFord(NZRange*)vehicle,(excludingtheEverest&Mustangranges), includingfullregistrationandon-road costs,butexcluding insurance, to the valueof$63,040+ORC.Thepromotersmayat theirabsolute discretion substitute thisprize fora prize ofequal value without notice to theentrantsorwinner.Theprize is not transferrable orexchangeable. The promoters arenot responsibleor liable for: • late, lost ormisdirected entries; • any incorrector inaccurate information,eitherprovidedby entrants to the competition orgenerated byanyof the equipmentorprogramming associated with orutilised in this competition, orbyany technical error thatmayoccur in the courseof the administrationof this competition; • any error, omission, interruption, deletion,defect, delay inoperationor transmission, communications line failure, theft ordestructionor unauthorised access toor alteration ofentries; and • any lossordamagewhatsoever (including personal injury)which is suffered (including butnot limited to indirector consequential loss)asa resultof taking theprize,except forany liabilitywhich cannotbe excludedby law. Thepromoterscollectentrants’personalinformationinordertoconductthepromotion.Iftheinformationrequestedisnotprovided,theentrantmaynot participate in thepromotion.By entering thepromotion,unlessotherwise requestedby the entrant,each entrantalso agrees that the promotersmay collect and hold the information,and use it inanymedia for future promotional,marketingandpublicity purposeswithout any further reference,payment orother compensationtotheentrant,includingsendingtheentrantelectronicmessages.Entrants’personalinformationmaybedisclosedtolotterydepartmentsand winners names publishedas required under the relevant lottery legislation.A request toaccess, updateor correctany information shouldbedirected toXPO Exhibitions Ltd orFordNewZealand via theirwebsites. All entrantswarrant that theyarenot contravening anynational laws byenteringprizedraw. The promotersare:XPOExhibitions Ltd, Level 1,99-107KhyberPassRoad,Grafton,Auckland 1023;FordMotorCompanyofNewZealand Limited,Private Bag 76912,ManukauCity,Auckland. 229202 Sender:XPOExhibitions,POBox 9682,Newmarket Auckland 1149,NewZealand INSPIRI G MANUFACTURING AND INNOVATION EXCELLENCE www.emex.co.nz ASBShowgrounds,Greenlane,Auckland Tues31May9am–6pm,Wed1June9am–6pm,Thurs2June9am–4pm

FOR 4762BXPOEventAd vf.indd 1

9/05/16 10:32AM

visit thewebsite formore information

31May -2June2016 ASBShowgroundsAuckland www.emex.co.nz

Pre-Register for your chance towin UPBOX3DPRINTER

*Visitwebsite forT&C’s

STARTSTUESDAY Registration includes Freeaccess to3 full daysof industry leadseminars includinga fulldayon BringingManufacturingHome visitwww.emex.co.nz/seminars formore information TRADEONLY

SEMINAR BOOKLET 2016

SEMINAR BOOKLET 2016

Show Guide Source suppliers before or after the trade show

SEMINAR SCH DULE

SEMINAR SCHEDULE

SPONSOREDBY

SEMINARSCHEDULE

UESDAY31STMAY

TUESDAY31STMAY AY 1STMAY

WENEEDANEWWAYOFTHINKING MarcusNalter |WorksafeNZ

WENEEDANEWWAYOFTHINKING MarcusNalter |WorksafeNZ

10.00AM

10.00AM

BCOMEAMARKETLEADER KatalinCsikasz |TechProPlus

BECOMEAMARKETLEADER KatalinCsikasz |TechProPlus

11.00AM

11.00AM

NO INDUSTRY4.0WITHOUT ITELLIGENTSENSORS BenjaminHeimpel |SICK CREATEVALUETHROUGHDESIGN OliverNuland |SeniorLecturer,ProductDesignAUT

NO INDUSTRY4.0WITHOUT INTELLIGENTSENSORS BenjaminHeimpel |SICK CREATEVALUETHROUGHDESIGN OliverNeuland |SeniorLecturer,ProductDesignAUT

12.00PM

12.00PM

13.30PM

13.30PM

with our online Official Show Guide Search. Connect. Purchase.

31 MAY - 2 JUNE 2016 ASBShowgrounds,Auckland

EMERGINGROBOTICSTECHNOLOGIES PeterWeiliangXu |Chair inMegatronicsEngineeringatAucklandUniversity SAFETYCRITICALASSETRISKSUNDERTHENEWHEALTHANDSAFETYACT CraigCarlyle |MESNZ EMERGINGROBOTICSTECHNOLOGIES PeterWeliangXu |Chair i

MgatronicsEngineerigatAucklandUniversity

14.30PM

14.30PM

SAFETYCITICALASSE RISKSUNDERTHENEWHALTHANDSAFETYACT CraigCarlyle |MESNZ

15.30PM

15.30PM

AGINGWORKFORCE INMANUFCURING,WHATTODO? BillSole |Competenz

AGINGWORKFORCE INMANUFACTURING,WHATTODO? BillSole |Competenz

16.30PM

16.30PM

| ADDITIVEMANUFACTURING3D

WEDNESDAY 1ST JUNE

ITEELMENTANALYSES FEAAREACCURATE!

WEDNESDAY 1ST JUNE

SIMULATIONVERIFICATIONENSUREYOURFINITEELEMENTANALYSES FEAAREACCURATE! GregMorehouse |Motovated SMULATIONVERIFICATIONESUREYOURFI GregMorehouse |Motovated

EXTENSIVE SEMINARS A LARGE SELECTION OF INDUSTRY SPEAKERS OVER 3 DAYS

10.00AM

10.00AM

DIRECTDIGITALMANUFACTURING DermidMcKinley |Taman3DPrinters

DIRECTDIGITALMANUFACTURING DermidMcKinley |Tasman3DPrinters

11.00AM

www.emex.co.nz/mag

11.00AM

METAL3DPRINTING FROMPROTOTYPESTOPRODUCTION WarwickDowning |RAM /TiDa

METAL3DPRINTING FROMPROTOTYPESTOPRODUCTION WarwickDowning |RAM /TiDa

12.00PM

12.00PM

3DPRINTINGTECHNOLOGY&MATERIALS JonathanZyzalo |Precision3DPrinting WHATCANWEEXECTFROM3DPRINTING RobertBlache |NZPrductAccelerator

3DPRINTINGTECHNOLOGY&MATERIALS JonathanZyzalo |Precision3DPrinting WHATCANWEEXPECTFROM3DPRINTING RobertBlache |NZProductAccelerator

13.30PM

13.30PM

14.30PM

14.30PM

DIGITALCRAFT RossStevens |DesignFuturist,SchoolofDesign,VictoriaUniversityWellington PRINTINGMOULDSFORMETALCASTINGAPPLICATIONS SaratSingamneni |Directorof theAdditiveManufacturingLabatAUT MAKINGTHINGSWORK JohanPotgieter |Directorof theAdditiveManufacturingLabatMasseyUniversity LEARNINGBYDOING PRINTINGAIRCRAFT INTERIORPARTS AndrewHewitt |AirNewZealandHeadofEngineeringContractsandLeasing PRINTINGMOULDSFORMETA STIGAPPLICATIONS SaratSingamneni|Directorof theAddtiveManufacturingLabatAUT LEARNINGBYDOING PRINTIGAIRCRF INTERIORPARTS ndr DIGITALCRAFT RossSteven |DesignFuturist,ScholofDesign,VictoriaUniversityWellington MAKINGTHINGSWORK JohanPotgietr|Directorof theAddtiveManufacturingLabatMasseyUniversity Hwitt |AirNewZealadHead fEngineeringCotractsandLeasing

Bringing Manufacturing Home

14.50PM

14.50PM

OVER 150+ EXHIBITORS NZ’S LARGEST INDUSTRY TRADE SHOW

15.10PM

15.10PM

15.30PM

15.30PM

15.50PM

15.50PM

BUYVSBUREAU,THEPR’SANDCON’SOF3DPRINTING HaydenBennett |3DPrintingSystems

BUYVSBUREAU,THEPRO’SANDCON’SOF3DPRINTING HaydenBennett |3DPrintingSystems

3DAYOFFREE INDUSTRYLEAD SEMINARS

16.30PM

3DAYOFFREE INDUSTRYLEAD SEMINARS ORGANISEDBY

16.30PM

| BRINGI GMANUFACTURINGHOME

TH RSDAY2ND JUNE

THURSDAY2ND JUNE

FACTOYOFTH FUTURE IMPRESIONSFROMASTUDYTOURTOGERMANY Dr.WolfgangScholz |HERAandMetalsNZ

FACTORYOFTHEFUTURE IMPRESSIONSFROMASTUDYTOURTOGERMANY Dr.WolfgangScholz |HERAandMetalsNZ

10.00AM

10.00AM

WLDINGFALURE PREVENTION BarryRobinson |MESNZ

MAY31ST -JUNE2ND SEMINARAREALOCATED INTHEREAROFHALL2

WELDINGFAILURE PREVENTION BarryRobinson |MESNZ

MAY31ST -JUNE2ND SEMINARAREALOCATED INTHEREAROFHALL2

11.00AM

*Visitwebsite forT&C’s RegisterandattendEMEX, for your chance towinaFordup to the valueof $63,000+ORC *

11.00AM

WHYMANUFACTURIGMATTERS INNEWZEALAND ChrisRenfree |NZMEA

Showcase.Educate.Sell.

WHYMANUFACTURINGMATTERS INNEWZEALAND ChrisRenfree |NZMEA

SHOW DIRECTORY SHOW DIRECTORY www.emex.co.nz

12.00PM

12.00PM

CASESTUDY:FRASERFIRE&RESCUE MartinSimpson |FraserFire&Rescue THEFUTUREOFMAKINGTHINGS Pete Crawley |CadPro

SPONSOREDBY

CASESTUDY:FRASERFIRE&RESCUE MartinSimpson |FraserFire&Rescue THEFUTUREOFMAKINGTHINGS PeterCrawley |CadPro

13.30PM

13.30PM

14.30PM

14.30PM

SUPPORTEDBY

*Includes;Fiesta-allmodels,Focus(excludesRS),Mondeo-allmodels,Falcon(excludesXR8),EcoSport-allmodels,Kuga-allmodels,TerritoryTitanium RWDPetrolorTXAWDDiesel,TransitCustom,TransitTourneo,TransitCargoLWBMediumRoofSDMT,RangerXLorXLT - (excludesWildtrak)

Made with