City of Morgan Hill Economic Blueprint.docx

Economic Development Approach

A primary role of Economic Development in Morgan Hill is to catalyze investment in the City, resulting in job creation. While jobs and investment are paramount to economic prosperity, in order to attract and maintain jobs and investment, other elements of a healthy business environment are required. These elements include an adequate supply and variety of housing options, infrastructure to support both commercial and residential development including wet and dry utilities, transportation, and telecommunications. At the same time, companies, investors and developers choose to expand in communities that are stable, offer a good quality of life, and provide a wide range of amenities.

This is also true for young creative workers who may choose where to work after they have chosen where to live. In a "Vital Economic Cycle" (as demonstrated in Graphic 1) a strong and successful economy, and a strong and successful community are mutually reliant. To be successful, all elements of the cycle must be healthy. Exclusively focusing on one element of the vital cycle does not help create a balanced community. The process of active economic development is charged with nurturing the elements of this cycle and therefore is a citywide priority that requires working collaboratively with many community partners.

Graphic 1: Vital Economic Cycle

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