City of Morgan Hill Economic Blueprint.docx

Many people throughout the region are not aware of these great amenities. There is a tremendous opportunity to brand Morgan Hill as the perfect weekend destination, and as an alternative to the wine regions to the north. In addition to expanding marketing and branding efforts, the City can also support tourism by enhancing and leveraging existing sports and recreational facilities in order to attract additional sports tournaments and events.

available to accommodate guests. There are currently 900 hotel rooms in the City in 14 hotels. However, only six of the hotels are considered upscale or upper-midscale. The rest of the hotels are economy class and many of them have reached or are approaching the end of their economic life (which means that they need to re-invest or may be required to downgrade the brand/flag). A 2015 Hotel Market Study conducted by Hotel Appraisers & Advisors, found that there is also substantial unmet demand for additional hotel development in the community.

Finally, the City and its partners can work to ensure that there is adequate lodging

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