Marketing Policies & Procedures

EMAIL MARKETING POLICY Date: April 22, 2019 Category: Communications, Email Marketing

PURPOSE/OBJECTIVE To ensure that all resorts receive promotion via eblasts for upcoming events and specials.

Each month, you should plan to send each of the following email blasts:

• UVC eblast {Focused on the PV or Cabo resorts} o Distribution list – UVC, Loreto and VPA Club • Loreto Eblast {Most likely an Alaska and a WestJet one} o

Owners who receive this eblast are UVC, Loreto and VPA Club {For Alaska} and UVC, Loreto and VPA Club Canada Members {For WestJet} Cancun Eblast o Sent to UVC, Cancun and VPA Club Members- Tafer Designer designs this. You request the information, copy, and design from Tafer. • Garza Blanca Eblast o Sent to Cancun and Garza Blanca members {for the most part, sometimes Garza members only} - Tafer Designer designs this. You request the information, copy, and design from Tafer. There will also be sporadic emails that you will need to develop with the help of Cynthia Lasher and Hector Almeida. In total, there will be an average of 8 email blasts sent to different member segments per month. It is your responsibility to stay on top of the process with these, if you have questions or falling behind, Cynthia Lasher can help; however, you want to make sure you are taking charge of the process for these emails. •

PROCEDURES

1. Draft the copy of text for the upcoming email at least 2 weeks before you plan to send it. The more time you can start in advance, the better. Use sources such as the Facebook accounts of the resorts, emails, newsletters etc. for inspiration for the content. a. Once the copy is drafted, send to Cynthia Lasher for her feedback. 2. Send the copy and any ideas for the look and feel to Hector Almeida. It’s best to send him the copy for upcoming eblasts on a Thursday, so he can work on it over the weekend. a. Keep in mind, our agreement with him allows him 5 working days to draft a first proof.

Marketing Policies & Procedures

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