Marketing Policies & Procedures

PRINT NEWSLETTER PROCEDURES Date: April 22, 2019 Category: Communications, Newsletter

PURPOSE/OBJECTIVE To provide resort, destination, and Club updates to members every month so they can utilize their membership.

PROCEDURES

1. Send Reminder E-mails to people responsible for contributing articles at 30 days, 15 days, 5 days and the day before they are due to anyone who has not yet sent in their article. If they are not complying, inform the Director of Member Experience. Please copy the Director of Member Experience and the Client Services Manager on all emails requesting information so they are aware of the status of each request at all times. 2. Review Each Article Once all of the information has been received, the Communications Specialist is to review (and ask questions if you need more information) as well as write the articles. Make sure that content fit’s in the page with great photos. Arrange articles in order so that they will fit on each page, and have a good flow of information. You can request photos from the resort as well, if needed. Once all articles are completed, the Manager of Client Services and the Director of Member Experience will review and provide feedback/edits. If edits are needed, please edit and send back to the Client Services Manager and Director of Member Services for further review and allow 48 business hours for their feedback.

3. After all of the Articles and pictures have been approved, the newsletter is ready to be uploaded to the Printer FTP site for the final stages of design.

4. You will need to spend 8-10 hours with designer to get the right look and feel. It helps to provide the designer any sample images showcasing the look and feel that we want for this. These can be our images from the resort or stock images/design elements. INSTRUCTIONS FOR UPLOADING NEWSLETTER TO PRINTER 5. Ask Printer for secure login to FTP site so you can send all newsletter copy and member mailing addresses this way. We never send member contact information in an email. It must be on a secure site.

Marketing Policies & Procedures

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