Marketing Policies & Procedures

Monthly Digital Newsletter Procedure Date: January 22, 2019 Category: Member Marketing & Communications

PURPOSE/OBJECTIVE To gather information, write monthly updates, and share these updates with all UVC, VPA Club, and Loreto members via monthly newsletter.

PROCEDURES 17. Write a list of topics the month prior to the newsletter (Ex: if the newsletter is for January, write the list of topics by the 1 st of December with recent updates and upcoming events in mind). a. There needs to be one update per destination: Vallarta, Cabo, Islands of Loreto, and Cancun. b. There can be anywhere from five to nine articles total. If there is an odd number of articles, one article can be mentioned in the article text in the center of the article, which is showcased here and circled in red since the thumbnail images are for six or eight articles only.

18. If there will be an even number of articles, then you can keep the center text generic with something like “We hope you are enjoying the Summer Season! Read along for activities occurring at the resorts this Quarter to help you plan your next extraordinary vacation experience!” a. All articles will be showcased with a thumbnail image except the center text circled above in bullet point 2.

Marketing Policies & Procedures

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