2018 December Board Book

Health Influencers: College Students Results: 10.5M impressions

CMAB’s back to school content partnership with Spoon University rolled out in mid-August, targeting college foodies with digital and print recipe content showcasing lighter versions of snacks using Real California Yogurt. Video content will be shared a second time on the Spoon University platform when students return to school after the Christmas holidays.

Activate the Seal/Position CA as Essential FS Partner

CMAB Functional Priority

Foodservice PR and Advertising

Activation

Innovative chefs use Real California dairy products California is the leading producer of Hispanic cheese and dairy products

Key Messages Delivered:

REAL Makers Campaign The CMAB team began working on season three of the REAL Makers foodservice advertising campaign showcasing how innovative chefs are using California dairy. The first in the new series features Chef Erwin Tjahyadi from Bone Kettle restaurant in Pasadena and a plant-forward “hack” showing California burrata in Southeast Asian cuisine, which will roll out in mid to late November.