2018 December Board Book

•

Farmer content o

Number of posts: 18 4.6M impressions

o o

1.7M video views (:03 secs)

o Best-performing posts: Dairyman which received a VTR (:10) of 78% and Photography which received a VTR (:10) of 38%

Appendix

The chart below shows social metrics for evergreen content for this year (January 1 – October 15, 2018). Other includes metrics from the Texas Campaign as well as several PR posts.

Content

Impressions

Engagements

Video Views (:03)

Video Views (:10)

6,873,772

54,318

2,702,655

1,737,813

Tastemade

5,929,828 1,704,444

51,659 93,930

2,654,627

1,281,154

Cooking Panda

-

-

Better With Cheese

3,857,057

4,483

1,587,232

521,046

Monday Melt

4,674,734

5,568

1,766,314

830,672

California Dairy Stories

932,749

905

321,715 281,669

155,786 188,634

TV

1,403,362

20,449

Other

Total

24,308,349

223,762

9,157,815

4,635,049