2018 December Board Book

TOP 3 FUNCTIONAL PRIORITIES DETAILED REPORT

Win with Healthy Snacking Q3 2018

KEY INSIGHTS Media partnership with Spoon U for back-to-school delivered the highest number of overall impressions, exceeding plan, and the widest variety of RCM key messages. Fitness partner Run, Eat, Repeat’s social content generated high engagement, while the June Dairy Month health & wellness event continued to garner coverage among influencer attendees with multiple posts in Q3.

TOPLINE RESULTS

85 Stories/Mentions

13.5 M Impressions

TOP 3 MESSAGES* Ranked by overall impressions

TOP 3 TACTICAL ACTIVATIONS Ranked by overall impressions 1. SPOON U 10.9 M Impressions Video/content on social, newsletter, website, created by and for college students 2. HEALTH PARTNER CONTENT 1.9 M Impressions Fitness influencers & Nurse Barb monthly content

1. DAIRY PROTEIN, NUTRIENTS 13.5 M Impressions

1. TACTIC XX metric

2. REAL FOOD 12.7 M Impressions

2. TACTIC XX metric

2. TACTIC XX metric

4. ACTIVATION XX impressions XX mentions 5. ACTIVATION XX impressions XX mentions

3. LOOK FOR THE RCM SEAL 11.2 M Impressions

3. TACTIC XX metric 3. INFLUENCER EVENT 495 K Impressions Ongoing Q2 event coverage

3. TACTIC XX metric

*Total impressions exceed the topline number due to stories/mentions including more than one message