2018 December Board Book

An instrumentality of the Department of Food & Agriculture, State of California

Survey Reveals #TeamSweet and #TeamSalty…Page 2 of 3 continued

More Fun Facts about California’s Healthy Snackers • One-third lean towards snacks that have a health benefit • 32% reach for snacks that provide protein • 31% look for quick bites to maintain energy levels • 27% want snacks that provide essential nutrients (e.g., vitamins and minerals like calcium and vitamin D) • One-fourth of younger residents (age 18-34) consider snacks that help their mind stay focused • San Francisco residents are more likely to look for essential nutrients when choosing a snack, 6 percentage points higher than average Californian (33% vs. 27%) Real California Milk Offers Endless Options for Healthy Snacking Dietary Guidelines for Americans recommend three servings of dairy foods each day, which are packed with the essential nutrients needed for energy, focus and overall wellness. Real dairy also delivers on both sweet and salty flavor profiles. Try simple California Cheese Pops for a fun afterschool snack, a naturally sweet Super Berry Smoothie to jumpstart the day or Cheesy Mexican Hummus Roll Ups as a healthy, savory way to brighten up the afternoon slump. California is home to more than 1,300 dairy farms, 99% of which are family owned. When shopping for snack ingredients, be sure to look for the Real California Milk seal as it guarantees products are made with 100% Real California Milk. About Real California Milk/the California Milk Advisory Board The California Milk Advisory Board (CMAB), an instrumentality of the California Department of Food and Agriculture, is funded by the state’s more than 1,300 dairy families and is one of the largest agricultural marketing boards in the United States. With a mission to increase demand for products made with Real California Milk, the CMAB promotes California’s sustainable dairy products in the state, across the U.S. and around the world through advertising, public relations, research, and retail and foodservice promotional programs. For more information and to connect with the CMAB, visit RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest. Whether you are Team Sweet or Team Salty, visit www.realcaliforniamilk.com for snacking inspiration and to locate products with the Real California Milk seal.

*Technomic, “Snacks increasingly replacing meals for consumers,” March 6, 2018 https://www.technomic.com/newsroom/snacks-increasingly-replacing-meals-consumers

All survey figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,087 adults. Fieldwork was undertaken between 14 th -21 st September 2018. The survey was carried out online. The figures have been weighted and are representative of all Californian adults (aged 18+).