2018 December Board Book

International Update

Source: Blimling

Mexico

Foodservice Activities The 4th Edition of the Mexican Pizza Contest took place on September 24 th in Mexico City. Real California Milk was presented as the official sponsor of the event, which hosted more than 500 people. During the competition 10 finalists participated to win the title of the “Best Mexican Pizza Guy 2018”. In addition, RCM participated with a booth for product sampling and distribution of recipes and trade information. During the event we received the visit of pizza restaurant owners looking for Mozzarella cheese and suggestions to try new cheese varieties to use in the pizza as Monterey Jack or Cheddar. All of these contacts have been contacted directly with Ciemsa Foodservice. Imalinx will follow-up in order to register success stories by the end of the year. Real California Milk had one publication in consumer magazine Cocina Vital, with a recipe for Belgian waffles with cheddar cheese. Reaching 415,560 consumers in the country, communication was centered around the flavor of a real cheese made with Real California Milk. Retail Marketing In September, Real California Milk had a presence in the ‘City Club Shopper’ with fluid milk and ice cream with the Seal. This edition reached 640,00 members. PR and Communications Printed Media