2018 December Board Book

In addition, for upcoming months, RCM Mexico is working with northern retail chains in El Florido and Calimax located in Tijuana, Hermosillo and Ensenada, to promote products with the Seal. El Florido, will have promotion activities from October to December in the weekly shopper, TV program and social media, to increase brand awareness and sales mainly in the variety of cheese. As for Calimax, 16 new products will be launched by mid-October. Participation in the Deli Festival to promote these new products is being developed. PR Activities As part of the strategy to position Real California Milk in key Mexico markets, for the first time this month we visited Cancun; an important market considering the number of foreign visitors-mostly Americans- as well as the gastronomic offering. We formally introduced the Real California Milk seal, and also talked about what it represents and why it endorses high quality products. This visit, resulted in six interviews with some of the most important local media (Meganews, US Today, News, The Truth Journal, TV Cun, Quintana Roo Today), all of them talked about the importance of Real California Milk seal on the dairy brands, and the importance of the market. Also during September, we participated in the Six Flags Horror Festival, as well as the National Pizza Championship. These events provided a great opportunity to position the brand, but the main purpose of the events diverted our messages and made it difficult to mention our brand in the media attending the events. Social Media Our Facebook community is around 29,776 followers, mainly from Mexico City, and followed by principal cities: Guadalajara, Puebla and Northern Mexico. Our target is divided with 67% women and 32% men between 25 and 44 years old with a better interaction on Wednesday night. On the other hand, the Instagram community up to date shows 309 followers, and its increasing with follow-by- follow strategy. Communication through social media was mainly from Six Flags Horror Festival, National Pizza Championship and sampling activities. In addition, we are focusing on generating content through IG Stories that allowed us to have more interaction with consumers and an added dynamic to help the engagement with the community overall.

Japan

Retail Promotion Fore Field conducted retail promotions for Di Stefano products on September 2 nd at Lopia Supermarkets (Lalaport Tokyo-Bay, Lalaport Ebina, and Kouhoku Tokyu S.C. locations).