2018 December Board Book

China/Hong Kong China

Fonterra, the world's biggest dairy exporter, is planning to triple its consumer brand Anchor's sales in China, including UHT and pasteurized milk, to further consolidate its market position. Fonterra's core consumer brand Anchor already sells 100 million liters equivalent of liquid milk products every year in China, including ambient yogurt, dairy foods and adult milk powder. From its first UHT Anchor milk sold in Shanghai in 2013, Fonterra has expanded its product range to over 47 products across 13,000 stores nationwide. The company has also been making steady progress in online sales, which now accounts for 55 percent of its overall sales. The company' growth has also been buoyed by the growing demand for high-quality and diversified dairy products from Chinese consumers. High-end UHT milk and high-end ambient yogurt have maintained annual growth rates of more than 20 percent for several years. Online adult milk powder and dairy foods sales have also shown an average annual growth of more than 50 percent, according to data from Fonterra. Hong Kong Dairy products are coming to the center stage in Hong Kong as the demand keeps increasing especially the high-quality dairy products. Hong Kong is a key target market in the region for exporting high-quality dairy products into the food service sector as people in Hong Kong always eat outside; cheese, yogurt, and other dairy products are always part of the favorite food for the younger generation in Hong Kong. Also, as people in Hong Kong care more about their health and food safety nowadays, a balanced diet is very important; dairy products can provide them with enough calcium and other nutrients to keep them healthy.

Shipments

Arrived this Month: China o Bright Dairy:

Smithfield/Cream cheese/1 container

Citi-Base:

Leprino/Mozzarella cheese/10 containers

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