2018 December Board Book

Processor Relations

❖ California Dollar Sales % Change RCM Seal vs No Seal The chart below illustrates the percent of change for each 4 week period (California) based on a rolling 13 period basis = (Through 10/7/18) The bars in yellow represent items with the Real California Milk Seal, while the items in black represent all items without the Seal. The good news is that items with the Seal continue growing in sales volume. Looking at the number of periods over a rolling year, items with the Seal have experienced positive growth in 13 out of 13 periods over this 52 week chart. The rate of growth also exceeds growth rates of items without the Seal.

Dollar Sales % Chg. 4 Weeks Ending WITHOUT SEAL

WITH SEAL

6.0%

6.0%

4.4%

4.3%

4.2%

3.6%

3.6%

3.1%

3.0%

2.9%

2.4%

2.4%

2.2%

2.1%

2.0%

1.7%

1.7%

1.5%

1.4%

1.3%

1.1%

1.1%

0.7%

0.5%

-0.2%

-0.3%

11/5/2017 12/3/2017 12/31/2017 1/28/2018 2/25/2018 3/25/2018 4/22/2018 5/20/2018 6/17/2018 7/15/2018 8/12/2018 9/9/2018 10/7/2018