2018 December Board Book

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2018 Number of items with the Seal – Summary We have added an additional 41 items bearing the Real California Milk Seal through August 2018, bringing our total to 2,649 items . This includes foodservice items as well as retail items. Many of these items are nationally distributed, helping to increase utilization of our processing facilities using 100% California Milk. With several National Brand companies now using the Seal, consumers will be looking for it in the dairy case as our integrated advertising campaign generates some of the highest measurements for awareness and intent to purchase.

NUMBER OF SEALED ITEMS

Number of Items with RCM Seal

41 New Items Added Since September 2018

2649

162 Total New Items Added Year to Date

2487

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November 2018 January 2018

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