Year 10 Assessment Booklet 2019

IB MYP YEAR 10 – BUSINESS AND ENTREPRENEURSHIP

SEMESTER STATEMENT OF INQUIRY

CONCEPT

GLOBAL CONTEXT CONTENT

ASSESSMENT

Assignment 1: USA Travel Promotion Distributed: 4/2 Dates Due: • Criteria B: 19/2 • Criteria A: 26/3 • Criteria C: Script Due

Target Marketing Market segmentation Video production

• • • •

Marketing communication influences school, parent and student choices about how to best use their scarce resources

Communication Choice Resources

Personal and cultural expression

ONE

Marketing mix

o Produce o Price o Promotion o Place

1/5. Presentations commence this day. Criteria D:21/5

•

Business innovations are developed in appropriate places and spaces using timely strategies and leadership

Assignment 2: Free choice – start your own business Distributed 10/6 • Criteria B: 13/8 • Criteria A: 23/7 • Criteria C: 16/10 (Heats) and 17/10 (Final) • Criteria D: 5/11

Marketing Management Operations Management Financial Management

• • • •

Time Place Space Innovation Strategy Leadership

Scientific and technical innovation

TWO

Human Resource Management

Business feasibility using decision making criteria

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