Aldus-Guide-to-Basic-Design

Unity

Organize each page around a single dominant visual element.

A dominant visual element unifies the page by providing a focal point and resting spot for the reader’s eyes before they begin their travel through the page. The presence of a dominant element avoids the clutter and confusion that occurs when the reader is presented with an unor- ganized series of equal-sized graphic elements.

The dominant element can be a headline...

6

THE ALDUS GUIDE TO BASIC DESIGN