Aldus-Guide-to-Basic-Design

Part Two: Establish a Format

Design for readability and uniqueness. Your goal is to make it as easy as possible for readers to understand the points you’re trying to make. Format you publications for easy transitions from section to section. Never allow your reader to lose their way in the publication. Anything that interrupts smooth eye travel discourages readers from continuing. The format you establish will help you organize your material and add emphasis to important elements. Emphasis can only occur when words and ideas are contrasted against a continuing structure. Start by creating a layout grid. The layout grid is one of the most important formatting tools at your disposal. A grid consists of a series of non- printing horizontal and vertical lines, which define the placement of text and graphic elements that make up a printed page. Although these lines do not appear inn the printed version,, their impact can be felt in a publica- tion’s overall organization and consistency. Grids provide a consistent way of handling diver- sity. Grids make it possible to maintain page-to-page consistency, even though the content of each page is different.

Grid

ESTABLISH A FORMAT

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