Aldus-Guide-to-Basic-Design

Headlines

Use strong, descriptive headlines to organize your material.

Headlines are among the most important design tools available to you. Headlines help determine the overall appearance of your publication and strengthen the mes- sage you want to communicate. Design your headlines so they focus your reader’s attention on the important text on each page. Headlines must be large enough for easy reading, yet they must not compete adversely with other ele- ments on the page.

The type used in this headline is too large. It overpowers the surrounding area.

ESTABLISH A FORMAT

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