Aldus-Guide-to-Basic-Design

CITY ART COLLECTIVE PLANS FESTIVAL Compare the uppercase headline above... City Art Collective Plans Festival with this one—uppercase and lowercase combinations are easier to read. Place subheads so they provide a transition from headline to body copy. Subheads (short for subheadings) expand upon head- lines and lead readers into the body copy. Subheads can also guide readers through long blocks of copy or make it easier for them to locate information relevant to their needs. Not only do subheads organize body copy into readily recognizable sections, they also lend oppor- tunities to integrate white space and contrasting typographic density into a publication.

Subheads

ESTABLISH A FORMAT

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