Aldus-Guide-to-Basic-Design

Color

Colour imbues vitality and organization.

Use colored ink to highlight borders, rules or headlines— or, print your publication onto colored paper. Apart from its aesthetics, color can also be inte- grated as an organizing element. Different colors can be used to partition your publication or draw attention to certain sections. Choose colors that reflect the message you are communicating. Bright complimentary colors indicate excitement; subdued analogous colors add dignity. Remember that less is more. Color gains impact when used selectively; it should not attract attention to itself and thereby compromise other elements of the publication.

ESTABLISH A FORMAT

39