Aldus-Guide-to-Basic-Design

This is boldface type. Boldface type is authoritative. This is italic type.

Italic type adds emphasis in a less authoritative way. It implies a refined or elegant mood, or irony and humor.

This is bold-italic type. Bold italic type imbues a sense of action.

White Space

Use white space to make design elements stand out.

White space is the term used to define area in your pub- lication that does not contain images or text. The term “white space” is a misnomer since the non-image and non-text area need not necessarily be white.

White space provides a background that emphasizes whatever it surrounds. Frame your pages with white space. This strength- ens your message by focusing the reader’s attention on the words and ideas.

ADD EMPHASIS WHERE NEEDED

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