Aldus-Guide-to-Basic-Design

40 Part Three: Add Emphasis Where Needed

Type Size, 40 Type Style, 40 White Space, 41 Reverses, 45 Screens, 46 Boxes, 48 Artwork, 50 Pull-quotes, 53

55 Part Four: Add the Finishing Touches Proofreading, 55 Leading, 56

Widows and Orphans, 57 Kerning and Tracking, 58 Hyphenation, 59 Punctuation Marks, 60 Hanging Indents, 61 Special Characters, 62

Superscripts and Subscripts, 62 Avoid Hyphenated Headings, 63 Don’t Underline Body Copy, 63 Ligatures, 64

65 Part Five: Four Steps to Success Develop Concepts, 65 Establish a Layout, 66

Emphasize Important Elements, 66 Check and Re-check Your Work, 67

68 Conclusion Bibliography, 69

71 Glossary

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