Aldus-Guide-to-Basic-Design

Introduction

The purpose of graphic design is to make it as easy as possible for readers to understand your message. Graphic design should be regarded as a tool and not an end in itself—it should be unobtrusive and virtu- ally transparent. Success in graphic design is measured by how quickly and effectively you communicate your ideas to the reader. This booklet will help you produce better-looking, easier-to-read publications—regardless of whether they’re advertisements, annual reports, books, bro- chures, newsletters, training manuals or forms. We want to make it easy for you to utilize the capa- bilities built into the latest page layout software.

introduction

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