Aldus-Guide-to-Basic-Design

Punctuation Marks

Pay particular attention to punctuation marks.

Punctuation is a primary defining touch that distin- guishes professionally designed publications from standard generic documents. These differences are markedly pronounced with apostrophes, quota- tions and dashes. 'single quotes' and "double quotes" Documents prepared on common word processing utili- ties like MS NotePad, Apple TextEdit or BBEdit usually designate quotation marks and apostrophes as straight vertical lines.

‘single quotes’ and “double quotes”

Well-designed typeset publications however used curved quotation marks and apostrophes.

Use an em dash--instead of two hyphens. Instead of two hyphens to signal a dash, typeset docu- ments usually use a single long stroke, called an em dash.

Use an em dash—instead of two hyphens.

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THE ALDUS GUIDE TO BASIC DESIGN