Aldus-Guide-to-Basic-Design

Style

Let the style of your publication develop according to the placement of its elements. Style is a natural, subtle outgrowth of your particular way of achieving consistency and appropriateness. Style reflects the particular solutions you use to solve the design problems encountered as you produce publica- tions. Style is not created, it evolves naturally out of practice, experience and the design criteria pertaining to the project. Your graphic design efforts will begin to exhibit a style as you become successful in using the tools of graphic design to communicate your ideas as effectively as possible.

Balance

Recognize design appropriateness for symmetric and asymmetric balance.

Symmetric balance is also known as static balance—it occurs when the reader’s eyes are faced with equally appropriated elements to establish a central point of focus. As a result, certain applications of symmetric bal- ance may give rise to interrupted eye movement. Asymmetric balance—also known as dynamic balance—adds interest to a page. Unequal left to right, or top to bottom balance prompts visual movement. Asymmetric balance can also be created by arranging the white space around type or artwork.

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THE ALDUS GUIDE TO BASIC DESIGN