Envision Shakopee

4B Increase Downtown programming

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BIG IDEA8

» Determine new events that could bring new audiences and activity » Partner with entertainment businesses for new programming

FOSTER CIVIC LIFE IN CIVIC SPACES

LEVERAGE DOWNTOWN

4C Increase Downtown’s attractiveness as a regional destination

» Support Downtown Shakopee organization to grow and market Downtown and its leasable vacant spaces and land

4D Invest in facades and streetscapes

FOR ECONOMIC DEVELOPMENT

» As capital dollars are available, continue to invest in and maintain public spaces in Downtown as a tool for economic development

4E Strategically connect the improved success of Downtown to other areas of Shakopee » Efforts cannot exclusively be aimed at Downtown and as such should be expanded to include the 1st Avenue/101 corridor, Marschall Rd, and neighborhoods around the periphery of the Downtown core » Use consistent branding, streetscape and design efforts throughout the community that identify Shakopee’s unique brand » Support opportunities for businesses outside of Downtown to share in the programs, events, revitalization efforts and success of Downtown

4A Leverage Downtown character, walkability and amenities » Develop and promote a recognizable downtown brand » Coordinate business improvement efforts downtown with the Downtown Shakopee organization. » Promote high-quality development Downtown that aligns with Downtown’s character and improves its amenity mix.

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