WCA September 2009

station controllers, operating support system and services to support network deployment. Huawei, based in Shenzhen, is the largest networking and telecommuni- cations equipment supplier in the People’s Republic. TeliaSonera pro- vides telecommunication services in the Nordic and Baltic countries, the emerging markets of Eurasia, including Russia and Turkey, and in Spain. Two days before the TeliaSonera news was announced, Light Reading reported that Huawei had “further cemented its reputation as a leading player in the next-generation mobile infrastructure market by landing another long term evolution (LTE) trial in the Nordics, right on the doorstep of key wireless networking rivals” Ericsson AB (Swedish) and Nokia Siemens Networks (Finnish). According to international news editor Ray Le Maistre, Norwegian incumbent Telenor ASA officially announced it is sourcing radio access and EPC (evolved packet core) gear from the Chinese vendor for a trial of the proto-4G technology in Oslo. He wrote, “Oslo is turning out to be Huawei’s lucky city in terms of LTE. TeliaSonera AB has built a trial LTE node in Oslo with the Chinese vendor, and claims already to have tested ‘live’ services.” (“Huawei Bags another Euro LTE Gig,” 24 th June) The Norwegian carrier’s choice of partner for the trial was taken to illustrate how competitive the all-important LTE market is becoming, with a core group of about ten vendors battling for what Light Reading called ‘bragging rights’ and consolidation of technical expertise already underway. Elsewhere in telecom . . . Some 63% of adult Americans ✆ ✆ accessed broadband in the home as of April 2009 of this year, up from 55% in May 2008. These latest findings of the Pew Research Center’s Internet & American Life Project mark a departure from the stagnation in home high-speed adoption rates that had prevailed from December 2007 through December 2008.

In return for consenting to receive the ads, users will get free minutes or free texts, or some other benefit. As described by Matt Hamblen in Computerworld (29 th June), the ad server is provided to the carrier as a hosted service, and used to collect and store data about themselves given voluntarily by the customers. The carrier also uses the server to deliver the ads via SMS, MMS, and a WAP browser, with a mix of ads that are pushed to users or requested by the users. “It’s important that this is not seen as spam,” Kurt Broucke, product manager for Alcatel-Lucent, told Mr Hamblen. “And it’s important that ads are of interest to end users.” E-Plus subsidiary Gettings has an online description of the service in German. Paris-based Alcatel-Lucent said the service is generally available globally but did not detail the cost to carriers. An Alcatel-Lucent attaché told Computerworld that carriers are clamouring for ways to supplement their revenue, and that a number of the company’s competitors are investing in the development of ad serving technology. The same source said Alcatel-Lucent expects the mobile advertising market to be healthy in Europe and the US, where total mobile advertising market was about $160 million in 2008. But according to the Kelsey Group, advertising analysts, the American market is expected to explode to $3.1 billion by 2013. China’s Huawei makes significant incursions into the territory of key European rivals Huawei Technologies Co Ltd on 26 th June announced that Telia- Sonera Finland Oy would deploy Huawei’s SingleRAN to simultaneously provide its Finnish subscribers with high-quality GSM and UMTS services using the same 900 MHz spectrum. This will be Europe’s first GSM/UMTS converged network based on SDR (software defined radio) technology. Under the agreement, the existing GSM network will be upgraded to use Huawei’s SDR-enabled base stations. Additional equipment to be provided will include radio network and base

N o v emb e r 2 0 0 9 E d i t i o n

Include your company in these Special Features: Bunching, twisting, stranding & cabling machinery Springs, fasteners & wire formed parts If your company is involved in the above industry sectors, we invite you to participate in these special features by sending in editorial about your machinery or products, for FREE publication in the November 2009 edition. Please send the text as aWord document attached to an email to the address below. Photos should be JPEG 300 dpi and a minimum width of 9cm. Please forward to: Gill Watson – Editor Email : gill@intras.co.uk Tel : +44 1926 334137 Website : www.read-eurowire.com Closing Date: 20/09/2009

Over that period, Pew surveys found that home broadband penetration

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Wire & Cable ASIA – September/October 2009