2014 ATTENDEE SURVEY REPORT

KEY FINDINGS

The Numbers

The New York International Auto Show attracts a sizable pool of prospects • Approximately 678,000 households, representing 7% of the households in the market area, attended the 2014 Show. • The Show drew from a wide geographic area, with more than 22% of attendees coming from outside the local area. • Show visitors were more influential, more educated, more affluent, and more likely to be in the market for a new vehicle than the local population.

INTEND TO PURCHASE OR LEASE A CAR IN THE NEXT 12 MONTHS

60%

3.45 HRS

AVERAGE TIME SPENT AT THE SHOW

24%

FIRST TIME ATTENDEES

HAVE A HOUSEHOLD INCOME EXCEEDING $100,000

60%