FBINAA Media Kit 2023

MEET YOUR MESSAGING GOALS CONNECT WITH YOUR AUDIENCE

FBINAA Media Kit ADVERTISING OPTIONS AVAILABLE

About the FBI National Academy Associates

The FBI National Academy Associates, Inc. (FBINAA) is a non-profit, international organization of 16,000+ senior law enforcement professionals dedicated to providing our communities, states, countries, and profession with the highest degree of law enforcement expertise, training, education, and information. We are the strongest law enforcement leadership network in the world and are dedicated to strengthening the rule of law around the globe. Members are graduates of the FBI’s prestigious National Academy Program, representing all 50 states, 195 countries, and over 8,200 law enforcement agencies. Over 53,000 graduates have completed the FBINAA Program.

FBINAA members make up one percent of all senior law enforcement in the world.

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Audience Demographics

16,000+ FBINAA Members Worldwide 44 US Chapters 4 International Chapters 195 Countries & US States Over 53,000 Graduates 80+ Year History By advertising in the FBINAA media platforms, your organization will connect with influential decision makers within the law enforcement profession. Our media offerings contain informative articles from guest columnists, industry experts, and members on policing in the 21st Century. These offerings cover a wide range of hard-hitting topics that cut to the core issues facing the law enforcement profession.

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The Associate Magazine

The Associate Magazine is now available to the FBINAA membership in a fully interactive digital version. Members receive each issue via email, and each new issue is posted to the FBINAA website. A full archive of past issues is available on the FBINAA Website, leaving a lasting online presence for your brand. Members and readers have available to them on-the-go content and information anywhere on any device.

Explore past issues HERE .

POSITION RATE Full Page $4,200

Full Page (Inside Front Cover)

$5,000

$5,000

Full Page (Back Cover)

Half Page

$3,000

Quarter Page

$2,000

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The Associate Magazine - Ad Specifications

Full Bleed 8.5” x 11” +.125” all around (8.75” x 11.25”)

Full Non-Bleed 87.5” x 9.75”

Half-Page Vertical 7.5” x 4.875”

Half-Page Horizontal 9.75” x 7.5”

Quarter Page 3.625” x 4.875”

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The Associate Magazine - Editorial Calendar

ISSUE

THEME

AD CLOSE ART DUE

PUB DATE

Q1 Jan/Feb/March

21st Century Training Leadership Perspective for Executives Officer Safety & Wellness Life After Law Enforcement

Nov 1, 2022

Nov 15, 2022

Feb 15, 2023

2023 National Annual Training Conference Preview 2023 National Annual Training Conference Sponsors/Exhibitors Meet the Candidates Meet the New FBINAA President 2023 National Annual Training Conference Recap 2023 National Annual Training Conference

April 15, 2023

May 15, 2023

Q2 April/May/June

April 1, 2023

July 1, 2023

July 15, 2023

Aug 15, 2023

Q3 July/Aug/Sept

& Exhibition Photo Gallery Life After Law Enforcement

Building Trust in Your Communities Officer Safety & Wellness Technology Advancements Life After Law Enforcement

Oct 1, 2023

Oct 15, 2023

Nov 15, 2023

Q4 Oct/Nov/Dec

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Member Newsletter & Education/Training Newsletter

Newsletter Frequency: Bi-Weekly Ad Frequency: 2X/Month Circulation/Subscribers: 25,000+ Open Rate: 48% Click to Open Rate: 22% I mpressions: 9,400

Sponsor Banner Ad Flat Rate: $625/Issue | $1,250/Month

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Webinars

The FBINAA has earned the reputation for gathering diverse, nonpartisan law enforcement leaders from across the globe to address a wide-range of complex public safety concerns and to analyze critical 21st century challenges and policy issues facing our society today. Each month, the FBINAA co-hosts informative 60-minute webinars to help our members, constituents, and partners share their expertise, technology, and knowledge. The goal of the FBINAA Webinars is to share the latest trends and information on a wide range of law enforcement and public safety topics.

The FBINAA agrees to provide the sponsor with the marketing support for a co-branded, 60-minute webinar to include:

Two (2) e-blasts Inclusion in bi-monthly education/training bulletins One (1) social media post Platform in which to host registration and webinar Webinar description Webinar speaker bios and headshots E-blast imagery Sponsor is responsible for providing the following:

Sponsorship fee: $4,000/webinar

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Webinars - E-Blast Promotion Specifications

Below are the required components for webinar submissions. Please provide the following by your deadline:

Example

Image Image displayed up to 600px max width

Webinar Title

Up to 75 Characters

Size: At least 1000x1000px Format: .png or .jpg

Webinar Details

Logo

Date Time

Logo

Image

Format: Vector (.eps, .ai, .svg) Logo Destination URL

Webinar Description

100 – 300 words

Title

Registration Link Date/Time

Registration Link

Destination URL

Speaker Info

Description

Name Title

Speaker Headshot Speaker Name/Title

Speaker Headshots

Format: .png or .jpg

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Exclusive E-Blasts

Email marketing, or e-blasts, are dedicated, sole sponsored emails that are sent to FBINAA members. Designed to make a big splash, these exclusive email alerts excel in announcing new products, promoting your presence at an upcoming trade show, or delivering a specific message or promotion to a wide, yet defined, audience.

Sponsorship fee: $1,500.00/e-blast

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Exclusive E-Blast - Specifications

Below are the required components for submissions. Please provide the following by your creative deadline:

Example

Subject Line

Call To Action

Up to 50 Characters

Up to 50 Characters (Ex: Click Here, Learn More) Destination URL Image Image displayed up to 600px max width

Logo

Preheader Text A preheader is the text following the subject line when an email is previewed. A preheader is one of the first three items a subscriber sees when viewing an email. Choice of copy is extremely important.

Title

Image

Size: At least 1000x1000px Format: .png or .jpg

40-50 characters 1 Sentence (subject line extension)

Body Text

Logo

Format: Vector (.eps, .ai, .svg) Logo Destination URL

CTA

Title Text

Up to 50 Characters

Body Text

100 – 300 words

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For Advertising Inquiries, please contact: Ronnie Carnahan | rcarnahan@fbinaa.org | 615.686.3600

The FBI National Academy Associates, Inc. is a private 501(c)(3), non-profit organization and is not part of the Federal Bureau of Investigation or acting on behalf of the FBI.