2025-2026 PEILCC Marketing Guide

Retail Display Programs

CHILLED WINE

Chilled Wine is a 12-month display program with the option to change product upon approval from PEI Liquor. Other formats i.e. – 1.5L will be pro-rated according to the number of facings. Guaranteed SKU facings in the top 7 PEI Liquor retail stores. The remaining retail stores will accommodate participating SKUs based on space availability. Eligible Products: 750ml - 1.5L Wine Locations: All PEI Liquor Corporate Retail Stores (18) *Product selection in the chilled wine fridge may vary. Subject to store assortment.

CHILLED WINE

DURATION

COST PER SKU

April 2025-March 2026

$1,650

PLEASE NOTE: The Chilled Wine Program is billed based on applying agent and not the specific producer or winery. If there are changes to your billing, please contact Wine & Spirits Category Manager, George MacIntyre .

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