2025-2026 PEILCC Marketing Guide

Our Team

PRODUCT ADVISORS

MARKETING TEAM

Debbie Smith Store #102 - 43 Pond St., Unit 1, Charlottetown (Oak Tree)

Mark Carragher Director of Marketing & Sales 902-368-6274 macarragher@liquorpei.com

Morgan MacLean Marketing Analyst 902-368-6275 mjmaclean@liquorpei.com

Debbie is a proud graduate of the Canadian Association of Professional Sommeliers. With her extensive knowledge and friendly, approachable nature, she’s here to help everyone — whether you’re just starting to explore wine and spirits or you’re a seasoned collector searching for hidden gems from around the world.

Maggie Green A/ Category Manager, Beer, RTD & Cider 902-368-5715 mtgreen@liquorpei.com

Nikki Wood Category Analyst 902-368-5823 nawood@liquorpei.com

Cheryl MacDonald Store #108 - 6 Prince St., Charlottetown (Notables)

George MacIntyre A/ Category Manager, Wine & Spirits 902-368-6671 gmacintyre@liquorpei.com

Cheryl MacDonald embarked on her wine journey while employed at Arterra Wines in 2018. Discovering her hidden passion swiftly, she earned the Sales Driver Award for Eastern Ontario in the same year. Transitioning to Prince Edward County’s vineyard scene, she assumed the position of Professional Wine Sales. Firmly convinced that every bottle holds a secret, Cheryl aspires to impart the thrill of discovery to others on their own journey. Trent DeRoche Store #104 - 193 Minna Jane Dr., Charlottetown (West Royalty) Whether you’re curating the perfect wine list for a cocktail party or searching for the ideal pairing to elevate your meal, Trent is here to help! With his expertise, backed by the prestigious Wine and Spirit Education Trust (WSET) Level 3 certification, you can trust him to guide you in choosing the perfect products.

Lauran Toombs Web Project Manager & Digital Strategist 902-368-6673 lctoombs@liquorpei.com

Chloe Mahar Graphic Design & Web Specialist 902-368-4239 cvmahar@liquorpei.com

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