THompson Rivers University

Presented by: Mike Henniger

Table of Contents

1. Thompson Rivers University a case study

Recruitment challenges

2.

Working with agents

3.

Things to consider

4.

Q & A

5.

Thompson Rivers University (TRU)

Founded in 1970, public, degree-granting university

Located in Kamloops, British Columbia, Canada

10,000 Canadian students

16,000 distance students

Over 1,700 international students from 80 countries

• About 350 km northeast of Vancouver (45 minutes by plane or 3.5 hours by car)

• Connecting flights to Vancouver and Calgary

• Small city of 90,000 people

Kamloops, British Columbia

Challenges

More than 90 universities in Canada

16 universities in BC

People know Toronto, Montreal, Vancouver Kamloops is not a well known city

TRU is not in top rankings

TRU International Enrolments

Fall 2014 Enrolment 7,882 students

Domestic International

1,724 , 22%

6,158 , 78%

Recruitment

Social media

Fairs

Site visits

Webinars

Fam Tours

Producing Agents

Number of Agents Sending 1 Student or More

0 10 20 30 40 50 60 70 80 90 100 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 35 47 50 60 83 92 73 91 93 87

Q & A

Thank You