SOLOCAL_Registration Document_2017

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SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.2 Business overview

The Group’s near-term priorities are: (i) to simplify the integration process and the user experience for appointment booking and presence management; and (ii) to incorporate advanced commercial transactional tools, including price simulators, more complex e-commerce solutions and payments by invoice. In the long term, the Group intends to incorporate all the digital features added to the websites (for example, catalogues, calendars, customer relationship management (CRM), payments, content, special offers and chats) on a single platform connected to all customers (including the main websites, social media, marketplaces, PagesJaunes.fr and e-mailing) to propose an integrated and differentiated product offer. The Group renews market platforms (internal and external) to identify the most appropriate platforms to implement its strategy. It also intends to develop an entry-level model, to increase customer loyalty (via a subscription and enhanced customer support). The changes in the sector have led the Group to review its positioning on its entry-level sites, the market being impacted by free alternatives to websites, such as presence solutions (pages on social media – Facebook, Instagram), as well as the emergence of new alternative self-made website models (known as “Do-It-With-Me” solutions). Thus, the Group aims to equip its customers with a digital library and to introduce an entry-level “Do-It-With-Me” type approach in order to increase its customer base and create additional sales opportunities for its products and services in the future. The Group’s goal is to increase its Websites revenues by more than 15% in 2018 over 2017. DIGITAL SOLUTIONS The Group offers transactional services, such as online appointments and booking for doctors, restaurants or stores, digital support services and digital coaching with regard to digital content, search engine optimization and customer relationship management (CRM). The aim is to help the Group's customers build relationships with their own customers through the use of the Group’s Digital Services and to simplify the management of their business activity so that they can devote more time to their day-to-day business operations. The phenomenon of digitalization represents a major growth driver for VSEs and SMEs and goes beyond digital presence. For VSEs and SMEs schedule appointments, existing and potential customers, document exchanges, inventories, billing and payments are all functions that are key to growing their businesses, which the Group can assist and simplify through its Digital Solutions offering. The Group has developed an initial Digital Solutions offering, which it intends to supplement with a more complete and structured offer. It offers transactional solutions enabling strong interactions between professionals and consumers. These solutions take the form of appointments, scheduling services or bookings, in each case through proprietary technologies (ClicRDV) or partner technologies (LaFourchette, Expedia). These services enable users to:

schedule appointments online with a health professional directly l from PagesJaunes.fr; make restaurant reservations directly from PagesJaunes.fr and l take advantage of any promotions offered by the restaurants; and book hotel rooms directly from PagesJaunes.fr. l The Group has also developed a first customer relationship management (CRM) offering that enables businesses to manage their e-mailing campaigns, manage prospects and loyalty programs through the use of simple digital tools. The Group aims to extend this offering to a larger number of businesses by enabling them to manage and optimize their day-to-day activities through a single platform comprising a CRM component and bringing together the major digital services (for example, presence, content distribution, special offers, loyalty programs, e-mailing campaigns, scheduling assistant, chat, invoice and payments). In addition to CRM, the Group will explore and implement a complete range of new digital solutions dedicated to small and medium-sized businesses and adapted to their daily needs, such as e-payment, online training, marketing automation services (for example, e-mail loyalty programs) and hosting, in order to integrate these new services to the Group's offerings. PRINT TO DIGITAL The Group’s “Print and Voice” offer has historically included the publication, distribution and sale of advertizing space in printed directories (PagesJaunes and PagesBlanches), as well as telephone directory enquiry services and the reverse directory. Paper directories are assessed each year in terms of the benefit to advertizers and users and in terms of profitability, and publications that are not profitable are discontinued. As such, PagesBlanches directories have gradually been discontinued in urban areas; PagesBlanches no longer exist in thirty-three French departments in 2018. With regard to PagesJaunes, decisions have been taken for the departments of Île-de-France and a number of larger departments (Rhône, Bouche-du-Rhône, Nord) to discontinue these publications after 2018 given that they no longer meet the eligibility criteria. Each year the Group will assess, on a department-by-department basis, whether or not to continue to publish the Pages Blanches and PagesJaunes directories. The Group is exploring new “Print to Digital” solutions based on the use of digital innovations such as augmented reality to offer the option of accessing the digital content of the PagesJaunes media through print media. In late 2017, the Group launched a new offer that uses augmented reality features to create flyers with animations and information accessible via an augmented reality player included in a mobile application (Expérience by PagesJaunes). This offer is based on a technical platform developed by a French start-up, which received an award at the Hub Forum Awards in 2017.

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2017 Registration Document SOLOCAL