SOLOCAL_Registration Document_2017

SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.2 Business overview

This initial project has confirmed the Group’s ability to harness this map and call them using the content in the PagesJaunes media. technology for use in other more ambitious projects. This building These guides, the only ones of their kind on the market, are likely block has indeed been used in local guides, which present to be trialled in the spring of 2018 in the Paris region and may, in businesses through an article showcasing their skills. Additional time, replace the printed directories. If these new offerings do not information is available, in the form of videos and slideshows, via improve the financial outlook and performance of Print to Digital the augmented reality mobile app: videos, slideshows. It is also activities the Group may decide to completely phase out from the possible to access the business’s website, view their location on a print business after 2020.

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DIGITAL SERVICES PACKAGES 1.2.4

The Group’s new digital services will be marketed in the form of packages. The objective is to simplify the global offering of the Group’s solutions and to make them easier for the Group’s customers to understand and purchase. In particular, for the Digital presence and Digital advertizing lines, combining the creation of content, promotion, ranking and traffic acquisition with the creation of customised campaigns for the Group’s customers, the packs will feature as follows: The digital services will include, depending on the package subscribed, one or a combination of the following: creation of basic mini-websites and creation and distribution of l digital content by the Group on behalf of its customers; management of the e-reputation and possibility for the customer l to easily update its content in real time and distribute it via a simple application; enhancing the online presence to improve sales and coverage of l its own customers; identification of prospects; and l designing customized campaigns tailored to the Group’s l customers. One of the objectives of the digital service packages is to reinforce the Group’s recurring business activity thanks to automatic subscription renewal. In 2017, 10% of the Group’s sales were

generated through automatic renewals, with more than 25,000 customers. The Group intends to increasingly sell its digital services through subscription-based contracts, which are one-year contracts automatically renewed upon expiration, unless the renewal is canceled by the customer with a two month notice. Certain Group offers are already associated with this type of contract. However, the Group will begin implementing such contracts more widely from late 2018 with a total phase-in being completed in late 2019. The Group also offers presence management solutions for major network accounts (local data management, news multicasting and e-reputation). These solutions are based on the BRIDGE platform, marketed by Leadformance, a Group subsidiary, which includes other features such as store locator pages (mainly in the form of mini-websites dedicated to each local store of a major network account) and AdWords and Facebook campaign management. All of these features can be managed nationally and locally at the level of each store or location. Through the BRIDGE platform, the Group markets a SaaS (Software as a Service) platform designed to meet the specific needs of its major network accounts. This is a priority objective for the Group’s future growth. This offering will be progressively improved as the Group continues to add new product features to it. This offering has already achieved sales of approximately €130 million in 2017, and the Group is targeting annual sales of over €200 million from 2020.

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Pack 1

Pack 2

Pack 3

Pack 4

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Boost

One-off campaigns

PERF PACK

BOOSTER Leads / Traffic / Clicks

Performance

DIGITAL ADVERTIZING

KEYWORDS PACK

Ranking

Search Engine Optimization

PRESENCE PACK

Notification, response, requesting feedback including

E-reputation

Ditto Pack 2

Ditto Pack 2

DIGITAL PRESENCE

PRESENCE PACK 5 publishers of which

17 publishers including

Full web presence update in real time

Ditto Pack 2

Ditto Pack 2

Sites

Including mini site

Including mini site

Including mini site

Including mini site

* Real traffic in store

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2017 Registration Document SOLOCAL