SOLOCAL_Registration Document_2017

SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.2 Business overview

with approximately 1.7 billion visits in 2017 - an increase of 2.0% over 2016 - (of which approximately 40% were from mobile users (excluding tablets)), approximately 2 million daily uses of the mobile application, overall accounting for over 69% of all visits to SoLocal online media. PagesJaunes encompasses a number of sites and products, including the PagesJaunes.fr website, a mobile app and syndicated content that appears on the Group’s partners’ sites. PagesJaunes uses a database of over 4.2 million detailed entries providing regularly-updated information on individuals and businesses. It provides users with the ability to search for businesses and professionals, view listings and post reviews, make reservations and schedule appointments and offers a host of services to businesses to increase their visibility and online presence; Mappy. Acquired by the Group in 2004 and available on the l Internet or as a mobile application, Mappy provides geographic services, including maps, travel planners, geographic representations, local searches and GPS navigation. Mappy acquires the raw geographical data from third parties, restructures, aggregates and enriches it, and then incorporates it in its own technical platform. Mappy was the Group’s second most-visited platform in 2017, with nearly 364 million visits (of which approximately 49% were from mobile users). With a view to boosting the Group’s audience and as a result of the renewed effort to increase the number of sources the Group relies on to provide data, the content of its online media was significantly updated in 2017. In particular, the details of more than 3 million businesses were verified or updated on the Group’s proprietary media, approximately 985,000 professionals had their business hours integrated (representing an increase of approximately 14% versus 2016), approximately 428,000 businesses had a picture uploaded (an increase of approximately 57% versus 2016). More than 1.2 million businesses have provided their website address (an increase of approximately 9% compared to 2016). This information undergoes nearly 150,000 updates daily. In 2017, the Group recorded over 2.4 billion visits on its fixed and mobile Internet platforms, an increase of 2.4% compared to 2016. Mobile Internet (excluding tablets) represents a growing share of visits to the Group’s media and accounted for 40% of all Internet visits to its media in 2017 (compared to 37% of all Internet visits to its platforms in 2016). Since their creation, the Group’s mobile applications (mainly PagesJaunes and Mappy) have been downloaded over 48.5 million times onto smartphones and tablets in France. Bolstered by the performance of its media (PagesJaunes, Mappy and Ooreka have been ranked respectively among the top 12, 50 and 78 most visited Internet sites in France in 2017 by Médiamétrie Nielsen), the Group reached, on average, 55% of Internet users in France in 2017 (“Reach”). The Group’s media continue to generate significant audiences, with an average of 26.3 million unique visitors on fixed and mobile websites in 2017 (monthly average of audiences in 2017, Source Médiamétrie Nielsen). Together, the Group’s platforms rank ninth among the most visited fixed and mobile sites in France (SoLocal Group average position on Médiamétrie Nielsen from January to December 2017).

INDIRECT AUDIENCE The indirect audience comes mainly from the various partnerships that the Group has established with major global Internet players, such as Google, Bing (Microsoft), Apple and Facebook. As part of these partnerships, the Group provides free local content to some of its partners (namely Bing and Apple), which contribute directly to directing traffic to the Group’s customers and business prospects. Moreover, the Group can also occasionally develop its audience by buying, managing, optimizing and providing leads to its customers through the purchase of advertizing (namely Google, Bing and Facebook) or other advertizing media from its partners. A significant portion of the total audience is now obtained through the Group’s partners’ platforms such as Bing (Microsoft) and Apple. Its partnership with Apple notably allows its partner to easily access the Group’s content database. In return, the Group receives accurate data on its customers’ audience. Through these partnerships, the Group has leveraged the relevancy and accuracy of its database. The key thrusts of its main partnerships in this domain are set out below. Bing: the Group’s partnership with Bing was set up in 2010 and renewed in 2015 for three years. The further extension is currently in advanced negotiations. The Group is a Bing Elite SMB Partner and PagesJaunes is currently the only local content provider to Bing and Cortana. As such, Bing is a source of direct traffic for the Group’s customers. PagesJaunes’ content database, with thousands of items of data updated every day, is provided to Bing in exchange for visibility and the provision of high-quality traffic statistics. In addition, the Bing Ads service is included in the Group’s “Booster Site” and “Booster Contact” offerings. The Group and Bing are working in close collaboration on future technological projects (such as voice recognition and interpretation of local search to maximize its relevance) to further enhance the search experience of its users. Apple: the Group’s partnership with Apple was set up in 2015 for five years. This partnership agreement with Apple was entered into on a non-profit basis. The Group’s content database, with thousands of items of data updated every day, is provided to Apple in exchange for visibility and the provision of high-quality traffic statistics. The content is used on Spotlight, Siri, Safari, CarPlay and Apple Plans search functions. This partnership is also a source of indirect traffic. Apple boosts the number of downloads of the PagesJaunes app. Yahoo!: the partnership was signed in 2010 and is renewed automatically unless terminated by either of the parties. Yahoo! uses the PagesJaunes business databases for their local responses in France. The presence of PagesJaunes businesses on Yahoo! services has a visible PagesJaunes brand attribution. DIRECT AUDIENCE Direct audience is the Group’s audience on its two principal media: PagesJaunes. The French leader in local digital advertizing and l communication, PagesJaunes is the Group’s most-visited media,

1

2

3

4

5

6

7

8

19

2017 Registration Document SOLOCAL