SOLOCAL_Registration Document_2017

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SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.2 Business overview

The table below sets out audience levels for the Group’s main platforms for 2016 and 2017 (both years exclude the audience deriving from AVendreALouer.fr).

Audiences (in millions of visits)

2016 1,769

2017 1,804

Variation

PagesJaunes of which mobile

2.0% 10.9% -2.4% 13.1% 32.2% 15.1% 11.7% 2.4% 11.8% -3.1% 5.9%

651 373 142 183

721 364 150 207

Mappy

of which mobile

Ooreka

of which mobile

70 46 17

92 53 19

Other

of which mobile

TOTAL

2,371

2,428

of which mobile

879

983

of which fixed & tablet

1,492

1,445

PARTNERSHIPS AND ALLIANCES 1.2.7

Moreover, the Group is integrating the advertizing products offered by its partners into comprehensive, turnkey digital solutions, making them accessible and effective for VSEs, SMEs and large accounts thanks to the technologies and expertise developed by SoLocal, particularly in terms of optimizing algorithms and selecting optimized key words in real time. With its partners, the Group is developing presence management and advertizing performance solutions via its Booster solutions: Google, Bing and Facebook. Its priviledged partnerships enable the Group to position its solutions in a way that is unique from its competitors on the French market and to benefit from exceptional support, both internally for training in the most innovative digital products, and externally to raise awareness among companies of the opportunities offered by digital technology for promoting their activities locally. As such, SoLocal has positioned itself as the trusted interface between major platforms and local businesses. These partnerships are, therefore, mutually beneficial, as they contribute for accelarating the growth of major Internet platforms on markets where they have no direct foothold, and also help SoLocal position itself alongside the global players that capture most of the growth of the digital advertizing market.

PARTNERSHIPS AND ALLIANCES

PARTNERSHIPS The Group has managed to capitalize on its position as French leader in local digital advertizing and marketing by developing strong, mutually beneficial partnerships with the major global internet players such as Google, Bing (Microsoft), Apple and Facebook. These partnerships hinge on the quality of local content produced by SoLocal (unique database and creation of digital content for local businesses) and its ultra-local network of sales and customer service teams. The richness and relevance of content, populated by over 200 professionals who update over 150,000 entries daily, enable the platforms to offer a top quality user experience for local search, and the Group to boost the visibility of business content, making it easier to connect with consumers who browse on these high-traffic platforms. SoLocal has developed content agreements with Bing, Apple, Facebook and Google My Business.

The main partnerships are presented in the table below:

Key partnerships Google

Signed in 2013 l Contract renewed for a further two year period in March 2018 l An ambitious partnership based on the development of Adwords campaigns, with the aim of generating l annual growth of over 50% during the 2017-2020 period SoLocal is the first partner to be approved by Google to access Google My Business’s updating API l Signed in 2010, renewed in 2015 for a further three year period l The primary source of indirect traffic for SoLocal customers via a dedicated API which allows businesses l to boost their visibility and track their audience with detailed statistics A partnership aimed at developing BingAds campaigns through packaged solutions for businesses l Close collaboration on technological projects: voice recognition and interpretation of local searches l Co-development of an MVP (minimum viable product) based on the reinvention of the PagesJaunes l media: enhanced user experience and new functionalities

Microsoft Bing

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2017 Registration Document SOLOCAL