SOLOCAL_Registration Document_2017

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SOLOCAL, LOCAL DIGITAL PARTNER TRUSTED BY BUSINESSES 1.4 Strategy

STRATEGY 1.4

Print to Digital, which is based on innovations tested in “test l & learn” mode to give print content a new dimension, with an emphasis on augmented reality flyers and digital local guides. For major account chains, of which SoLocal already has more than 200 as clients, the value offering will be based on a single integrated “Bridge” platform, in SaaS mode, whereby customers can manage their Full Web & Apps presence and their digital advertizing campaigns. This enables chains to ensure consistency between the headquarters and local outlets and to optimize their communication actions. All of these developments are underpinned by the redesigned customer experience, the basis for any customer acquisition and loyalty building strategy. Every stage at which customers are in contact with SoLocal has been reinvented to create value throughout the customer experience. To maximize the business impact on the ground, the Group will be offering a totally redesigned customer experience: omni-channel (field, telesales and online) and focused on a single application that enables the customer to monitor its audiences in real time, contact its digital coach, etc. REINVENTING THE PAGESJAUNES AND MAPPY MEDIA FOR A NEW USER EXPERIENCE As web and mobile users develop new needs and new ways of using data, PagesJaunes is reinventing itself. It is offering a new user experience via a richer and more finely differentiated customer journey that promotes lasting commitment to the brand. This is the goal of the transformation project built around a significant corporate culture change within the Company, which now puts the making PagesJaunes searches more relevant through a complete l revamping of user interfaces and of the customization and relevance of search results. In particular, PagesJaunes will rely on artificial intelligence, augmented reality and other technologies, in partnership with the leaders in the tech market. By developing cognitive services (e.g. machine learning) with Microsoft/Bing, PagesJaunes’ search function will evolve towards more personalized responses, thereby better meeting users’ demand for customized services; and developing communities and involvement: l strengthening the PagesJaunes community culture by l developing “opinions and comments” functionalities and creating business communities, deploying new uses on major vertical platforms (health, l housing, convenience stores, etc.) to develop a unique user experience (transactional, bookings, etc.) in partnership with market leaders, launching a loyalty program, and l developing new content that offers higher quality, is more l comprehensive and more closely aligned with its users’ needs, in particular video content. user at the core of its media strategy: “User First”. The reinvention of PagesJaunes has two aims:

The Group recently announced its strategic “SoLocal 2020” project, based on an expanded offer of digital services for businesses, a reinvented PagesJaunes media platform and a more streamlined organization. This plan reflects SoLocal's new ambition: to become one of the digital services champions in France. SoLocal 2020 is focused on the following strategic objectives:

OFFERING A NEW DIGITAL RANGE THAT IS BOTH EFFECTIVE AND SIMPLE

The growing demand from VSEs and SMEs and major account chains for support in building their digital presence, finding new customers and improving performance is a development opportunity for SoLocal. To meet these new needs, SoLocal aims to become the digital partner of choice for companies in France, offering a wide range of digital services and a digital coaching service tailored to each market segment. This will require fundamental changes in the current value offer: from a PagesJaunes-focused offer to a “Full Web & Apps” l strategy on all devices (including computers, mobile telephones, tablets and PDAs); from a range of products offered each year to publishers to the l widespread rollout of a range of digital services marketed in Software as a Service (SaaS) mode; from offers that overlap to a packaged and progressive product l offer; from customers “left to fend for themselves” after a sale, to a l digital coaching approach that provides tailored support based on a new customer journey; and from 18 customer interfaces to a single “All-In-One” mobile and l customer application. SoLocal now offers five new service lines: Digital Presence, with the Full Web & Apps Presence Pack l (information on professionals updated across the web, on all media and devices: addresses, schedules, photos, videos, news, etc.); Digital Advertizing, with the Booster Contact Pack (a guaranteed l number of contacts for businesses, measurable on the basis of calls, forms completed, etc.); Website, under which, as the leader in the French website l creation market with approximately 450,000 sites to SoLocal's credit, the Group plans to expand its entry-level offer, as well as its high-end range, by adding new options (bookings, e-commerce, click and collect, etc.) for Premium and Privilege sites; Digital Solutions, in which booking services already generate l solid results and where the Group plans to launch new digital services: CRM, e-training, e-payment, marketing automation, etc.;

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2017 Registration Document SOLOCAL